Why a Modern PIM is a Must for Medical Device Manufacturers
Product information management systems (PIMs) are a must-have in the retail space. Major retailers and big brands alike instantly recognize the value of a platform that categorizes, manages and syndicates the thousands of attributes that come with product data. Why? To secure consumer loyalty, improve reach and of course boost sales, among many other goals.
In the healthcare space, however, we understand this may feel less familiar. But, if anything, the gravity of accurately managing product data should be even more clear in healthcare. After all, the majority of these products have a direct impact on people’s health: things like heart valves, ventilators, vital signs monitors, surgical instruments, catheters, etc. When you think about this, it’s no surprise why Unique Device Identification (UDI) compliance rules are so stringent.
It’s clear that a single record of truth is needed for medical device manufacturers to manage all these details effectively. Think less about the big, fancy platform itself and more about the capabilities that platform provides: a repository of information, updates tracking, shared access to a single data point and so on.
That said, let’s reframe the way we think about PIMs in healthcare. Below are three benefits to using Syndigo’s Content Experience Hub (CXH) as your healthcare PIM:
A single product record to meet multiple regulatory requirements
It’s a known challenge to keep up with all the different requirements of regulatory agencies like the FDA, while of course meeting standards of GUDID, EUDAMED and others. Not to mention, those regulatory requirements evolve and there are fast-approaching deadlines to keep track of for each of them. In fact, it’s estimated that around 10 regulatory agencies will release new UDI requirements over the next five years!
Syndigo’s CXH platform not only maintains all of this information, it validates the submitted product data for accuracy and consistency—again, to ensure these important devices are compliant with any given regulator.
Direct connection to a GDSN data pool
On top of UDI compliance, GS1 standards are of course another key element that medical devices need to take into account. Fortunately, Syndigo is also a GDSN-certified data pool, so manufacturers can kill two birds with one stone using CXH: get the product data accurately loaded and managed, and have it syndicated wherever necessary—in accordance with all required standards (GS1 included!).
This continues to empower medical device manufacturers to keep the submission process streamlined and actionable with one single record of truth (and importantly, one single platform).
Full visibility into the product lifecycle
Nobody wants to hit submit and then lose track of all progress. That’s why CXH keeps manufacturers in the loop with transparency across the product’s lifespan. CXH enables manufacturers to monitor submission status in real time, receive alerts on requirement changes (along with the ability to make those tweaks as needed) and syndicate the UDI data to any channel, giving a holistic view of the process to feel confident about.
Every manufacturer deserves to have that level of knowledge into the medical devices they release. Especially when it comes to healthcare, a modern PIM that takes the weight off your shoulders is pivotal. With the life-changing outcomes that are possible in healthcare, why wouldn’t you want to have a system that can handle your PIM needs plus syndication and analytics ones as well?