Lower Priced Items Can Benefit from Enhanced Content: Two Real World Examples
While Enhanced content delivers detailed and engaging content to sell large-ticket items, it should also be considered for the small ticket items. Learn how.
Creating an In-Store Experience with Decision-Making Tools Online
Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. Learn how this powers in-store shopping behavior.
2020 Success: Shaped By Stellar Product Content
There will be many prognostications of what the new year will bring. Here are a few for 2020 that we believe will be important to
ACES and PIES and Formatting (Oh my…)
It can be a challenge to keep up with the speed of today’s eCommerce industry. And the Automotive Aftermarket is a prime example of the
101: What is ‘Core Content’?
In today’s consumer-first world, there is a lot of focus on product content. Shoppers look for sites and brands that can provide in-depth product information,
Summer Checkup: Driving Shopper Conversions Using a Holistic eCommerce Approach
It’s hard to miss the focus this week on eCommerce. One simple idea – Amazon Prime Day – has become an annual online shopping frenzy.
Managing & Distributing Product Content: A Supplier Checklist
Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and
Taxonomy 101: What Suppliers and Retailers Need to Know
For a long time, the word taxonomy was limited to science departments and libraries. But today’s world
