Client Webinars

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Your Content on Target: Navigating the Item Setup Process for Better Business Results

Join us Tuesday, September 22nd 3:00pm CST

This year Target launched their Ingest API to accept supplier product images, marketing copy and other attributes more efficiently from Syndigo’s CXH platform. After connecting to Target’s own LaunchPad and Pipeline tools, the process for ingesting and managing supplier content can deliver more powerful digital experiences for Target guests.

Syndigo and Target are offering an opportunity for suppliers who have questions about the process or want to gain more insights. Through Syndigo’s accurate data verification and comprehensive eCommerce capabilities to drive online engagement through content, Syndigo and Target can help you make your product detail pages come alive, maintain a high level of content integrity, and drive more engaging guest experiences.

Join our experts Tuesday, September 22 at 3:00 PM CT for a detailed and engaging webinar designed to help suppliers like you execute your content programs for better results. You will learn:

  • What makes a successful listing online with Target
  • The Target Ingest process and content health initiative
  • Getting whitelisted: Why the first 20 items are so important
  • How to publish your content successfully through CXH
  • Avoiding common mistakes when submitting product content
  • How CXH delivers direct feedback on content completeness, error tracking and content delivery

Be sure to register and join us on Tuesday, September 22 to learn how you can deliver more complete product content to Target the first time, while streamlining your content processes. Sign up now to learn how your content can drive better engagement and more sales.

Optimize Your Product Content For Google

Join us Thursday, September 24th, 11:00am CST

60% of shoppers surveyed say that online video has given them ideas or inspiration for their purchase (Google Consumer Survey 2019).

Over the past few months, Google Shopping has made some exciting changes from free listings on Shopping Property to free retail listings on the Search results page!

Whether it’s a pair of jeans or a coffee maker, consumer engagement today is all about elevated product experiences. Google Shopping provides a visual shopping experience where brands have the chance to go deeper, confidently engaging consumers with details beyond the label to reinforce an item’s uses and benefits.

Syndicating content to Google, though, is so much more than Google Shopping. Brand suppliers are the most authoritative experts on their products. Google is looking to engage with manufacturers in a deeper way through their Manufacturer Center.

In response to the most recent Google Shopping expansions, Google is quickly adding in brand level insights. They have been shown to increase impressions, lift qualified consumer traffic, and provide a more comprehensive level of brand consistency across product pages and various surfaces, including Google.com search.

Google has found that products with Rich Media are the key to success within their experience. Higher impressions, better clicks, more add-to-carts ultimately lead to conversions. Google hopes to leverage their partnership with Syndigo to drive complete data verification and accurate buying decisions.

Join our experts for an exclusive webinar where you will learn:

  • The specific format requirements for data delivery and how to ensure you are meeting it
  • How to ensure that your product content is enriched, up-to-date, and accurate on Google Shopping, so you know that your consumers are getting the best brand experience
  • How Google and Syndigo make digital commerce more accessible and enable better buying decisions with accurate, complete product content globally

Grow Your Brand With Core Content

Join us Tuesday, September 29th, 11:00am CST

More than 65% of shoppers have abandoned a product page due to a lack of online product information.

In today’s consumer-first world, shoppers look for sites and brands that can provide in-depth product information, easily.

Trusted by over 12,000 brands worldwide, Syndigo provides a single end-to-end solution for all your content management and distribution across GDSN, Nutrition, and other Core content.

Join us for a compelling webinar where you will learn how Syndigo can help you:

  • List your products online to drive conversion, brand transparency and supply chain efficiency
  • Leverage the world’s largest global trading network to maximize sales online and in-store
  • Why taxonomy is important and how Syndigo experts ensure your content is properly configured
  • Create, collect, audit, enrich and manage your product data content all from an integrated single platform

How Syndigo Helps PFG Win With GDSN & Beyond

Join us Wednesday, October 28th, 2:00pm EST

When the right data is delivered to the right place at the right time, your business wins.

Over 45% of shoppers find that product description text doesn’t provide enough information (Digital Commerce 360). In today’s consumer-first world, when shoppers visit sites with limited or inaccurate product information, it can doom the site or product from being considered again.

As a leading GDSN data pool, Syndigo lets you exchange accurate product content with the largest network of trading partners. With over 10,000 data quality rules and automated new item setup, Syndigo helps brands and recipients eliminate expensive logistical errors and bring products to market faster.

Making sure that your GDSN data is accepted is critical to your success at retail, but it is about much more than just GDSN compliance.  Do you want to optimize your product content for GDSN and beyond?

By attending, you’ll learn:

  • How unlocking data quality with an integrated GDSN and cross-channel commerce strategy equates to browsers becoming buyers
  • How Performance Food Group and Syndigo enable commerce globally and enhance supply chain efficiency with accurate, complete product content
  • Best practices from Performance Food Group on how they have joined forces with Reinhart Foodservice LLC who has overcome changing requirements and fragmented solutions to achieve a single source of truth for product data

Global Retail Webinar Series

Tackle the changes in the retail marketplace and the demands for robust online experiences. Join the conversation in our webinars.

The retailers that enable a rich PDP for brands are the ones who will attract and retain shoppers today. Are you helping your suppliers make the most of their content? With Syndigo’s suite of exclusive retailer capabilities, we can help your online presence expand beyond simple item descriptions and pictures. Plus, our administrative workflow tools help retailers and suppliers accurately understand their content completeness and quality.

Join us for this exclusively retailer-focused webinar where you will learn how Syndigo can help you:

  • Build a more intelligent PDP framework, by enabling your suppliers to deliver more engaging branded content throughout the page
  • Implement and monitor content requirements by brand and by supplier to ensure optimal shopping experiences.
  • Develop a “vendor central” approach that provides all the necessary content tools for your suppliers, in a low-impact framework
  • Provide your supplier partners with an immersive online product experience with demonstration videos, lifestyle images, product manuals and more
  • Optimize every element of your PDPs with an end-to-end analytics solution

Plus, you will learn how Syndigo’s “light touch” approach is an easy process to implement, with minimal impact to your IT technology infrastructure.

For more information on our Global Retail Webinar Series and retail webinars in other languages please use the button below.

Past Webinars

Past Webinars

Boosting Your Business Results with Lowe’s

This webinar has already occurred.

Ecommerce is becoming more critical for suppliers and their recipient partners. With extended restrictions on public shopping, online is a lifeline for many consumer goods companies. And with 7 in 10 consumers increasing their use of mobile devices, the need for high quality data across PDPs is critical. Suppliers who don’t properly submit their product content may be relegated to lower pages, or not be displayed at all. Small changes in data quality convert into big changes in sales.

Syndigo, in partnership with Lowe’s, wants to share the secrets of how you can become more efficient in driving sales online at Lowe’s. With accurate data verification and the most comprehensive eCommerce capabilities, Syndigo can help you make the most of your Lowe’s PDPs to drive shopper engagement.

Join our experts for this important webinar designed to help suppliers like you execute your content programs for better results. You will learn:

  • What makes a successful listing online with Lowe’s
  • The value of high quality content as the key to shopper success
  • The Lowe’s Initiate process and how it relates to data delivery
  • What to look for in order to publish your content successfully through CXH
  • How to avoid the common vendor mistakes when submitting product content
  • How to receive direct feedback on content completeness, error tracking and content delivery confirmation

How Brands Make It Happen: Driving Shopper Success on Walmart.com

This webinar has already occurred.

The numbers don’t lie: businesses lose an average of $9.7 million per year due to poor data quality online. Even at checkout, inaccurate content is the cause in 30% of abandoned carts. This inefficiency impacts the entire supply chain and limits the growth of suppliers selling online.

Syndigo, in partnership with Walmart, wants to help suppliers gain more efficiency and growth on Walmart.com with better data quality. And small changes in data quality can make big changes in sales. By having eCommerce capabilities that include core label and informational attributes, plus in-line and advanced above-the-fold rich media, Walmart is truly a leader in helping to create a strong eCommerce presence for suppliers. And you can learn how to make the most of your experience on Walmart.com.

Join Walmart and Syndigo eCommerce content experts for this informative webinar designed to help suppliers manage and execute their content programs for better results. You will learn:

  • The content that makes a successful listing on Walmart.com
  • What is contained in the Walmart Unified Requirement set and how to ensure you are meeting it
  • How to publish product content directly to Walmart.com with easy item-set up
  • Why taxonomy is important and how Syndigo experts ensure your content is properly configured
  • How to Optimize your content with style guides
  • How to receive direct feedback on content completeness, error tracking and content delivery confirmation
Fill out the form below to request the recording of this webinar

Boosting Your Business Results With Best Buy

This webinar has already occurred.

With more shoppers leveraging eCommerce than ever before, the need for high quality PDPs (and data) is constant. Companies on average lose more than $9 million due to poor online data quality.

And suppliers who don’t deliver content properly may not even have their PDP displayed online. Small changes in data quality convert into big changes in sales.

Syndigo, in partnership with Best Buy, wants to share the secrets of how to gain more efficiency and sales growth online at Best Buy. With accurate data verification and the most comprehensive eCommerce capabilities – including core label and informational attributes, engaging hero, and in-line rich media – Syndigo can help you make the most of your experience on Bestbuy.com.

Join our experts for this informative webinar designed to help suppliers manage and execute their content programs for better results. You will learn:

  • What makes a successful listing online with Best Buy
  • The specific format requirements for data delivery and how to ensure you are meeting it
  • How to publish product content directly with easy item setup
  • Why taxonomy is important and how Syndigo experts ensure your content is properly configured
  • How to receive direct feedback on content completeness, error tracking and content delivery confirmation

Strengthen your data quality today! Sign up to learn how your content can drive more conversions and sales.

Fill out the form below to request the recording of this webinar

Drive Online Sales With Optimized Content & Detailed Analytics

This webinar has already occurred.

Your product content is a snapshot of a constantly changing ecosystem, and unless you have the capability to actively monitor and update your content in multiple formats on the fly, you could be missing out on sales.

Pairing product information with deep analytics to give your customers the perfect shopping experience both online and in-store is crucial.

Are you able to easily pinpoint strengths and gaps on product pages to better measure shopper behavior? Is your product content optimized for e-commerce?

With Syndigo’s eCommerce Analytics powered by the Content Experience Hub (CXH), it is easy to improve your content quality and product performance at a much deeper level.

We understand the importance of delving deeper into your product content with best-in-class analytics and real-time reporting.

Join us for a compelling webinar where you will learn how to:

  • Receive alerts about game changing fixes to improve content quality on eCommerce sites
  • Get actionable shopper insights into how your content is performing relative to competitors via custom reports and dashboards.
  • Build intelligent product detail pages that leverage analytics and intuitively optimize the consumer experience.
  • Get instant answers to important questions like “Are you winning the buy box?” “Is your product content live?”, or ““Where does your product come up when someone searches on a retailer site?
Fill out the form below to request the recording of this webinar

 Retailers: Elevate Your Shoppers’ Product Experience  

This webinar has already occurred.

Today’s consumer marketplace has become more exclusively focused to the online experience. Whether it is for grocery items or small appliances, more and more of your shoppers are taking an online-first approach. Brands have invested many resources to entice consumers, but it is the retailers who have the opportunity to turn visits into sales and browsers into loyal customers, by enabling enhanced content to create engaging and memorable shopping experiences.

The retailers that enable a rich PDP for brands are the ones who will attract and retain shoppers today. Are you helping your suppliers make the most of their content? With Syndigo’s suite of exclusive retailer capabilities, we can help your online presence expand beyond simple item descriptions and pictures. Plus, our administrative workflow tools help retailers and suppliers accurately understand their content completeness and quality.

Join us for this exclusively retailer-focused webinar where you will learn how Syndigo can help you:

  • Build a more intelligent PDP framework, by enabling your suppliers to deliver more engaging branded content throughout the page
  • Implement and monitor content requirements by brand and by supplier to ensure optimal shopping experiences.
  • Develop a “vendor central” approach that provides all the necessary content tools for your suppliers, in a low-impact framework
  • Provide your supplier partners with an immersive online product experience with demonstration videos, lifestyle images, product manuals and more
  • Optimize every element of your PDPs with an end-to-end analytics solution

Plus, you will learn how Syndigo’s “light touch” approach is an easy process to implement, with minimal impact to your IT technology infrastructure.

So be a part of our retailer conversation, June 24, and learn more about Syndigo’s capabilities for increasing sales and improving supplier content.

Compreenda o impacto do COVID-19 nas vendas online

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O mercado consumidor na América Latina, cujo crescimento para 2020 é estimado em US$ 82,33 trilhões, está mudando diariamente com os desafios que o COVID-19 representam para os negócios.

O comércio eletrônico é uma parte importante da estratégia de contenção do vírus, impedindo a propagação da doença e é um meio que permite maior acesso às compras no Brasil em categorias importantes como produtos farmacêuticos, alimentos e cuidados pessoais. A disponibilidade de conteúdo online, incluindo informações básicas sobre produtos e conteúdo avançado e enriquecido, ajuda a fornecer aos compradores informações necessárias para tomar decisões de compra.

Marcas e varejistas que fortalecem suas estratégias em disponibilidade, entrega e pagamentos fornecerão um forte benefício ao consumidor que pode se traduzir em lealdade dos clientes a longo prazo. Com pesquisas e insights globais sobre o comportamento do comprador, a Syndigo pode ajudar marcas e varejistas sobre as importantes decisões que eles precisam tomar durante esse período.

Junte-se a nós para uma sessão de webinar que o ajudará a entender melhor as mudanças importantes que ocorreram no mercado nos últimos meses e as etapas que você precisa executar, incluindo:

  • Tendências globais na estratégia de conteúdo para os consumidores
  • Comportamento do comprador online – o que funciona e o que não funciona
  • Histórias de sucesso: marcas e varejistas prontos para o sucesso no atual cenário
  • Maneiras de monitorar a entrega e a integridade do seu conteúdo em tempo real

Enable Commerce Globally with a Powerful Unified Platform

This webinar has already occurred.

With eCommerce continually expanding as consumers look for online purchasing options, the need for complete, accurate and high-quality synchronized digital product information is understood to be a ‘must have’.

But more than that, today suppliers and retailers need to access this content as a syndicated solution of consistent product information across data requirements, without the burden of building or configuring it themselves.

The combined impact of a comprehensive content platform with true syndication (and not just distribution) is critical.

Syndigo, a leading global product information and syndication company, recently acquired Kwikee, combining unique asset creation, validation and syndication capabilities in a single source.

Join us for a compelling webinar where you will learn how the addition of Kwikee capabilities to the Syndigo’s CXH platform can help you:

  • Elevate your entire product experience with best in class capabilities like core and enhanced rich media content, on-and off-label nutrition information, management of GDSN data pool content and advanced eCommerce shelf analytics, all from a single source.
  • Leverage better shopper engagement with the most complete and flexible range of tools to manage Digital Asset Management (DAM), Product Information Management (PIM), Syndication, and Analytics – globally.
  • Have your product content needs covered with people, processes, and innovative technology to allow ease of syndication, nutritional information and analytics.
  • Uncover opportunities to kickstart conversion goals, showcase your brand, optimize product pages, all within our robust end-to-end platform.

Get The Most Out of The GDSN With Syndigo

This webinar has already occurred.
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Syndigo’s proven technology has provided thousands of businesses with the solutions and services needed to automate supply chain operations and increase product sales for nearly two decades.

And as pioneers of the Global Data Synchronization Network (GDSN), we’ve paved the way for the successful synchronization of standardized product information in markets all over the world.

Trust Syndigo with your supply chain data! Whether you are looking for comprehensive coverage, rapid item setup or compliance in every corner, we have got you covered.

Plus hear from a GDSN expert at Gordon Food Services firsthand to learn how they leverage Syndigo to ensure their product information is distributed to the widest global network and streamline their operational activities.

Better eCommerce
through Optimization and Reporting

This webinar has already occurred.
If you would like to receive a copy of the recorded webinar, please fill out the form below.

Did you know that the add-to-cart rates for comparable products on the same retail website can vary by as much as 20-30%. What is the difference? Product page optimization.

Come learn about how Syndigo’s portfolio of enhanced content solutions can be leveraged to provide comprehensive eCommerce optimization. Syndigo’s SJ Petteruti and Rita Killilea will zero in on the crucial elements necessary, including the importance of Core Content, best practices for product page optimization, and how to use Content Health Reporting to test and analyze your eCommerce strategy.

Listen to how Syndigo’s portfolio of enhanced content solutions can be leveraged to provide complete end-to-end eCommerce optimization.

Elevate Your Product Experience With Enhanced Content

This webinar has already occurred.
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60% of shoppers say online video has given them ideas or inspiration for their purchase (Google Consumer Survey 2019).

Whether it’s grocery items or small appliances, consumer engagement today is all about product experience. In today’s world of information-at-your-fingertips, brands and retailers have the chance to go much deeper, pulling a shopper in and engaging them with details beyond the label to reinforce an item’s uses and benefits.

Are you content with your content? Syndigo enhanced content provides more than just the item and a picture. It has been shown to increase conversion rates anywhere from 10% – 36%.

Syndigo Analytics & Reporting

This webinar has already occurred.
If you would like to receive a copy of the recorded webinar, please fill out the form below.

Here is your opportunity to learn about the incredible opportunities you now have access to, through Syndigo’s new Analytics & Reporting capabilities, available through Syndigo’s Content Experience Hub.

With Brian Bates, Vice President, Client Development & Solutions Engineering. You will learn the ways that Syndigo’s Analytics and Reporting can help you optimize your product data to maximize your eCommerce business. You can bring together all the pieces of your business into one place with the most up-to-date, intelligent analytics and pricing and performance reporting.

Learn how:

• You can monitor your online content health daily, to stay in control

• You can aggregate customer ratings to understand what they’re saying and where

• You can maximize your performance including out of stock monitoring and price threshold alerts and reporting

Listen to how Syndigo can help you maximize your content programs by optimizing your product data!

An End-to-End Solution,
A Single Platform

This webinar has already occurred.
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Attention, Content Analytics clients… here is your opportunity to learn about the incredible opportunities you now have access to, through Content Experience Hub, Syndigo’s integrated platform for product content creation, management and syndication.

With Chris Barnes, SVP, Corporate Development & Solutions Delivery. You will learn the ways that Syndigo brings a more unified experience to our clients and how we are solving their challenges across the retail ecosystem.

Learn how:

• You now have a MUCH larger distribution network to syndicate your content, globally

• You can support you company GS1 activities with Syndigo’s integrated GDSN capabilities in CXH

• You have expanded capabilities to create, enrich and validate your Core and Enhanced product content to drive online and in-store engagement with shoppers

Listen to how Syndigo can help you integrate all your content processes to meet shopper needs on a single platform!

Prepare for Target
VendorSCOR Requirements

This webinar has already occurred.
If you would like to receive a copy of the recorded webinar, please fill out the form below.

As Target’s exclusive analytics partner, we at Syndigo would like to provide you with the tools you need to prepare for the upcoming changes to the Target VendorSCOR program to ensure you are in compliance prior to Target’s initial round of audits.

With Brian Bates, Vice President, Client Development & Solutions Engineering. You will learn the ways that Syndigo’s Target VendorSCOR program can assist in your overall content health on Target.com.

Listen to how Syndigo can help you optimize your eCommerce content!

Content Experience Hub

An End-to-End Solution, A Single Platform for Product Content Creation, Management, and Syndication

Connect with thousands of Suppliers and Retailers in near real time to enable efficient and accurate distribution of millions of products daily
Take control of your product content as a Brand or Retailer with a single source of truth
Empower shoppers with the best possible product experiences through content creation, validation, enrichment, syndication, and analysis

Want to see the Content Experience Hub?

Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,500+ retailers, distributors and trading partners, as well as more than 10,000+ manufacturer and suppliers.