From Syndigo’s experience working with many of the world’s leading consumer brands and retailers, there are many core data attributes that need to be captured for quality. And although many retailers require their data in varied formats, there are two main ways to think about core content: Online (eCommerce), and in store (space/shelf management, merchandising). With Syndigo’s integrated data capture and distribution platform, this can all be done within a single solution. Even if different departments need to manage or access the data, it can all be housed together.
In store content – in-store purchases (including click-and-collect) still comprise the largest portion of consumers’ overall shopping. Store layouts, warehousing, shelf stocking and merchandising/advertising all require extensive information on products. Some of the important attributes that a brand must include for each of their items in order to be accepted at a retail partner include the name, weight, actual dimensions, nutrition, ingredients and other label attributes. Some retailers may require additional information as well.
Capturing this data and keeping it accurate can be a daunting task for brands, especially with large numbers of items needing to be published across multiple retailers. It may require unplanned resources to manage any item updates and changes, to ensure content remains accurate over time.