This brings us to the systems today, that meet the needs of suppliers, distributors/wholesalers, retailers and other recipients. They must incorporate key elements of traditional PIM, with additional information coming from a DAM, plus syndication capabilities to distribute content to all any recipients. For example, Syndigo’s Content Experience Hub (CXH) is a SaaS platform that combines the elements of PIM, DAM and syndication (plus analytics and content creation), making access and ramp-up much simpler.
A modern PIM combines the most important capabilities needed for managing product content today: Ingestion of content from multiple sources and formats; integration within the platform of core descriptive content with enhanced content and rich media; and direct syndication to retail platforms in their specifications. This also requires that the platform is comprehensive enough to include validation, workflows, and analytics that deliver content flexibility and real-time optimization of product pages.
The Modern PIM – Syndigo Content Experience Hub (CXH)