Join IMA's New Data Initiative

Sign up for free to quickly and easily submit requested documents or view your products with IMA through the Attribytes platform.

Independent Marketing Alliance (IMA) uses Attribytes Doc Management, Easy Data Pool and View My Product to help capture best-in-class product content through GS1’s Global Data Synchronization Network.


IMA is committed to being at the forefront foodservice buying groups, while exercising excellence in business practices – from sourcing to delivery. Modernizing our digital process and toolchain is critical to help continue this commitment to quality and growth.

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Using Doc Management

Start with our Help Docs to find guides and walkthroughs on getting your requested documents uploaded and tracked.

IMA's GDSN Implementation Guidelines

Understand the attribute requirements and steps to start synchronizing product content with IMA via the GDSN.

Learn More About Attribytes

New to Attribytes? Start here to learn more a bit about us. If you have more questions, don’t hesitate to reach out.

Get Started with View My Product

The Attribytes View My Product module makes it easy for IMA customers to get a holistic view of their product data.