Publishing A+ Content to Lowes.com

Gain the full advantages of your branded rich media. With in-line and engaging hero content, brands can significantly increase their eCommerce sales online at Lowe's.

A+ CONTENT PAGE LAYOUT

INLINE

The required layout for a brand’s product page at Lowe’s. A+ Content should be laid out in the order below:

Widget #1: Feature Sets
Widget #2 Feature Sets:
Widget #3: Images
Widget #4: Comparison Tables

Learn more about Syndigo’s partnership with Lowe’s

Publishing Enhanced Content to the Recipient

1. CREATE NEW ENHANCED CONTENT

Navigate to the Product Details page via the Products tab. Click the Enhanced Content tab on the left. Select Language, Locale, Recipient and click Continue.

2. ADD WIDGETS

Click on the Add Widget button and select from the list of available Enhanced Content widgets (or types of content). Click Save Widget.

3. ADD AN ENHANCED CONTENT RECIPIENT

Navigate to the Syndication page and click the Recipients tab. Click Add New Recipient. Select Enhanced Content from the Recipient Type dropdown menu and search for the Recipient's name. Select the appropriate Recipient. Click Add Recipient.

4. ADD TO PRODUCT PAGE & LINK A PRODUCT TO AN ENHANCED CONTENT RECIPIENT

On the Product Details Page, click Add to product pages. Add the associated Recipient's Product Page URL and Submit Product Pages. Go to the Properties tab of a Product Details page and click Add Recipient. Select the Enhanced Content Requirement Set for that Recipient.

5. PUBLISH

For the Enhanced Content to be published, make sure the required attributes in the Attributes tab are complete. MFG Model #, Global Trade Item Number (GTIN), MFG Brand Name. Click Publish. In the pop-up window that appears, select the linked Enhanced Content Recipient to which you'd like to publish.

Enhanced Content Reporting

All product pages enhanced with Syndigo Enhanced Content come with a suite of reports that allow brands to measure how their product pages are performing.

Video Engagement

Play Rate: The ratio of Play to Uniques as a percent

Avg Playback: The average time, in seconds, which videos are watched

Avg Percent Complete: The ratio of avg playback time to video length as a percent

Completion Rate: The ratio of number of times a video is watched to completion (max: 1 per unique) to Plays as a percent

Viewable Impression: A visit during which enhanced content was visible on the users’ screen

Product Summary

Overview of product details for Lowe's

Performance Over Time

Considerations

If average interaction Time is going up then users are interactive with content more. On the contrary, if average Interaction Time is going down then users are interactive less with content.

Did you make any changes to your website or content? Check the widgets tab to which widgets specifically are getting more or less interactions.

Note: Interaction Time is only available for widgets which require a user to “Interact”.

Completion Rate: The ratio of number of times a video is watched to completion (max: 1 per unique) to Plays as a percent

Viewable Impression: A visit during which enhanced content was visible on the users’ screen

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Power your product content for Lowe's with Syndigo. Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,500+ retailers, distributors and trading partners.

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