Product page optimization is not just about having the right technology, it’s also about how that tech is applied. In order to get the most out of your Syndigo Enhanced Content, ask yourself these key questions:
Product page optimization is not just about having the right technology, it’s also about how that tech is applied. In order to get the most out of your Syndigo Enhanced Content, ask yourself these key questions:
What is the one thing that makes your product different from everything else on the market?
What problem is your product trying to solve?
Who uses your product? Who buys your product? What do they care about? Can you connect these values to your product features?
If you were presenting your product in a store, what features would you demonstrate about it? Use product videos or galleries to provide this showroom experience online.
What do your customer reviews say about your product? Are there common questions or concerns customers have that you can address on your product page?
Being strategic with content is key to optimizing your product pages. using photos, videos, 360 views, and product documents helps to improve customer attention and increase engagement. Here are some best practices for the various types of content you should incorporate onto your product pages.
Web accessibility may seem like extra work for your eCommerce growth, but it’s actually a positive addition for your business.
Expand Your Consumer Audience
Disabilities that affect a customer’s ability to shop on the web affect over 9%, or 35 million Americans. Why now show an open-for-business sign to this audience?
Add Alt Text to all Images
Alt text provides the visually impaired with a description of your product images by allowing screen reading technology to describe your images verbally. Without alt text, these readers would simply recite the filename.
Provide Closed Captions for Videos
All videos should be accompanied with closed caption files in .VTT format. The .VTT file should match any spoken words, and describe any music or sounds in the video. Closed captions also need to be applied throughout the length of the video.
Never stop improving by paying close attention to the performance metrics included in our Enhanced Content Reports.
Experience by testing different types of photos, videos, and other content to see what resonates best with your customers.
Test significat differences one at a time to isolate the effect content or layout can have on your conversion rates.
Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, including over 12,000+ manufacturers and suppliers.