Being strategic with content is key to optimizing your product pages. using photos, videos, 360 views, and product documents helps to improve customer attention and increase engagement. Here are some best practices for the various types of content you should incorporate onto your product pages.

• On average, adding video increased A2C by 11%.
• Aim to deliver your key video message in the first five seconds.
• Leave off long branding or logo intros on your videos and get straight to the value propositions.
• Short videos that each convey a key value proposition.
• Short videos that each convey a key value proposition are best. Keep videos between 15 and 60 seconds.
• If you have longer videos showcasing multiple key features, consider trimming them and using snippets in different Story Points.

• Upload hi-res images that are at least 300 pixels by 300 pixels.
• Utilize photo captions instead of text on the image.
• Avoid uploading images with white borders.
• Aim to keep photo backgrounds consistent in slider galleries. Example: choosing all lifestyle images or all white backgrounds.

• Useful for big ticket items such as electronics, exercise equipment, appliances, jewelry, auto, outdoor recreational equipment, and home improvement tools.
• 20+ images are optimal for a smooth 360 view.

• Include manuals for download if customers would hesitate to make a buying decision without looking at them first.
• Assembly guides can reduce returns by providing customers with a sense of the effort involved.
• Useful for quick-start guides.

Web accessibility may seem like extra work for your eCommerce growth, but it’s actually a positive addition for your business.

Expand Your Consumer Audience

Disabilities that affect a customer’s ability to shop on the web affect over 9%, or 35 million Americans. Why now show an open-for-business sign to this audience?

Add Alt Text to all Images

Alt text provides the visually impaired with a description of your product images by allowing screen reading technology to describe your images verbally. Without alt text, these readers would simply recite the filename.

Provide Closed Captions for Videos

All videos should be accompanied with closed caption files in .VTT format. The .VTT file should match any spoken words, and describe any music or sounds in the video. Closed captions also need to be applied throughout the length of the video.

Never stop improving by paying close attention to the performance metrics included in our Enhanced Content Reports.