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Rossmann Rich Content

Syndigo is the exclusive provider of rich content for Rossmann. Your product detail page is the heart of the shopping experience and the digital door to customer acquisition and retention as well as increasing sales.

Rossmann

Take control of your product content
with Rich Content

What is Rich Content?

ROSSMANN defines Rich content as advanced product information that goes beyond the basic information also known as “base information”. The source of the base information is and remains the Markant of GS1. All rich content materials are to be seen as supplementary to the base information.

About Syndigo

Syndigo helps brands and distributors to emotionally charge and optimize their product presentation. By providing extensive product content, detailed nutritional information or comparisons, and digital media, they enhance the customer experience, conversion rates, and online as well as offline sales. The Syndigo platform allows you to collect, store, manage, and syndicate advanced product information through an intuitive interface. Your content is distributed to connected shops within the Syndigo network.

Your benefits

  • Simple and intuitive content maintenance according to your own corporate identity guidelines
  • Differentiating your products from other products in the online shop
  • Emphasizing your product features and unique selling points
  • Automatic distribution of your content to additional shops (through Syndigo)

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Ready to learn more?

Improve the user experience on Rossmann with Syndigo. Syndigo is the global leader in content management and validated product data, including nutritional and GDSN data, through a network of more than 1,750 retailers, distributors and other business partners.