Tom’s of Maine uses Syndigo to push out relevant and engaging product content that creates a rich shopping experience and increases sales at Walgreens both in-store and online.
Success Story: Tom's of Maine
How Tom's Increased Sales at Walgreens In-store and Online
Winning Shoppers with Rich Product Content
DRIVE ENGAGEMENT & DRIVE CONVERSIONS
- Rich content showcases features and benefits targeted to “natural” consumer. Compelling images, charts and videos bring the brand and products to life, resulting in greater shopping engagement and conversions.
BRAND MESSAGE
- “What’s inside matters.” Messaging that educates and appeals to the target market and provides peace of mind that products are pure, high quality, healthy, effective and safe.
INGREDIENT TRANSPARENCY
- Sharing every Ingredient, its Purpose and its Source (IPS) is a key motivator for the target market.
BRAND STANDARDS
- Long-standing commitment to natural goodness conveys the message that Tom’s of Maine shares the values of its shoppers.
DID YOU KNOW
MORE ABOUT US
- Educates consumers on other available products.
- Value-added brand information that resonates with shoppers.
IMAGES
- Visuals reinforce brand recognition and create a richer experience.
COMPARISON CHARTS
- Shoppers are prompted to click through for a deeper, more engaging experience.
VIDEO
- Reinforces messaging, highlights key benefits and creates memorable visual connections.
ACCESSIBILITY
- Shoppers can get product details form any device to do research online or in-store.
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