Success Story: Kohler From Cast Iron and Steel to eCommerce

From Cast Iron and Steel to eCommerce

The end of loading identical products into different export formats for various data recipients, streamlined management processes and reduced resource allocation for product content…


Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies.

Rooted in a long-standing business relationship, Kohler selected Syndigo to expertly manage their product content and distribute it across their sales endpoints form a single platform.


At Kohler, only two people manage the entirety of the brand’s product content for syndication purposes, tasked with entering data in multiple spreadsheets for thousands of items and sending it to more than 25 different retailers.

“One of the biggest advantages that we’re seeing is that we’re able to enter an item one time, and then we can use that same data for several of our retailers. Instead of doing something four times for four different retailers, we can do it once. Syndigo has saved us days.”

Ryan Wilson

Before using Syndigo’s Content Experience Hub (CXH), importing and exporting product content for one product for all sales channels could take anywhere from 1 to 3 days.

Kohler’s two resident product content champions, Ryan Wilson and Amy Vang led the charge within the Kohler organization to fight for streamlining their product content management process.


Content syndication: Syndigo’s CXH Platform aims to streamline product content spreadsheet completion with a template-based solution and delivery scheduling — saving Kohler time and resources while improving product speed to market.

Single source of truth: Syndigo’s CXH platform created several noteworthy efficiencies for the Kohler product content team, including the reduction of repetitive work, utilizing the platform as a single solution to manage their content and sustain the product attribute specifications of their numerous retailers.

Ryan noted that Syndigo was an easy sell because it directly helped minimize the hours of manual spreadsheet-based work that had to be repeated regularly to satisfy their retailers and other sales endpoints.


Syndigo’s platform ended the Kohler team’s days of loading identical products into different export formats for their many data recipients. Kohler’s management processes have been streamlined, cutting resource allocation for their product content.

Plus, the Syndigo platform eliminated FTP site usage and spreadsheet template confusion. Ryan and Amy both the noted significant reduction of hours spent managing product content. They can now do everything they need to — uploading, treating, and exporting product content — within the CXH platform.

Increase Conversions

By providing complete product information for transparency, integrated into eCommerce platforms.

Improve Customer Engagement

By providing a consistent, interactive consumer experience using rich media assets.

Drive Brand Loyalty

By ensuring brand and product consistency across all channel partners.

Ready to Learn More?

Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,400+ retailers, distributors and trading partners, including over 7,500+ manufacturers and suppliers.