Building trust with our consumers requires us to deliver the best brand experience online. Syndigo gives us the capabilities we need to accomplish that.”
Building trust with our consumers requires us to deliver the best brand experience online. Syndigo gives us the capabilities we need to accomplish that.”
As consumer shopping behaviors continue to evolve, PepsiCo, one of the world’s leading food and beverage companies, has led the way in driving digital shopper engagement.
Over the past several years, PepsiCo has created a broad, global eCommerce team. The team has deep expertise across digital product pages, search engine optimization, and product content.
One of the areas PepsiCo wanted to further develop was better connecting with digital shoppers and improving brand consistency in the eCommerce environment.
'Syndigo makes managing, updating and maintaining our digital content across our key retail partners fast and easy.'
In looking for a solution to help achieve this goal, PepsiCo’s eCommerce team identified a number of key requirements:
The company performed a comprehensive evaluation of available solutions. After significant due diligence, PepsiCo selected Syndigo because the company met all of PepsiCo’s key requirements.
We look forward to continuing to build on our success so far with Syndigo — a partner we trust to evolve as quickly as the digital consumer does.”
Having worked together for several years, the teams at the two companies have evolved their working relationship into a true partnership. “our position in the industry gives us unique insight into the future of eCommerce. Syndigo has been able to quickly develop tools and reports to support new ways of connecting with the digital shopper,” said Geller.
Working together, PepsiCo and Syndigo have had a number of major wins, including:
Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, including over 12,000+ manufacturers and suppliers.