The industry has awakened to the new realities of consumer shopping. New channels, including voice-activated ordering; subscription-based services; click-and-collect; delivery providers (such as Peapod and Instacart) all are viable options in addition to the physical store.
To adapt to shopper needs, brands and retailers must be both flexible and accurate to ensure their digital product content is served through the proper platform to the proper outlet.
Download this white paper to learn:
- How to document and plan for the outputs of your digital product content
- Ways to understand data connections and controls through the supply chain
- Content needed for retailer inputs and enhanced custom content
- The added requirements for new items and updates