Best Buy Vendor Partner GDSN Program

Best Buy Product Content

A better way to manage and publish your item data in the GDSN.

GDSN Data Collection Program

The GDSN (Global Data Synchronization Network) controls how products are distributed, organized, and displayed, making it a requirement to do business with most retailers today. GDSN publications support the accuracy and integrity of item data we collect for your products, ultimately benefiting the customer experience.


As part of improving our GDS program, we are partnering with Syndigo as our new data pool provider.


Our decision to switch to Syndigo is driven by our focus to better serve our customers and strengthen our vendor relationships.


Get a Company Prefix From GS1

GS1 US will issue you an authorized company prefix of several digits, dependent on company size. Obtaining this number gives you access to the GS1 US Data Hub Product to help you create and manage barcodes and product identifiers.

Choose a GDSN Provider

To publish product content through the GDSN®, you will need to partner with a GDSN®-certified data pool. Syndigo is Best Buy's preferred data pool.

Publish Your GDSN Items to Best Buy

After registering your items in the Global Registry in the through your GDSN®-certified data pool, you will be able to publish your Best Buy items to the GDSN®.

Best Buy Data Synchronization Implementation Guide

Why Syndigo?

Access from Anywhere

It’s in the cloud! Make your internal workflows so much easier with unlimited users and custom permissions. No more siloed information!

Your Centralized Repository

Simplify the management and maintenance of your data with one single location for all of your product content.

Flexible Upload Options

The Syndigo platform allows you the flexibility to load data directly into the application, thorough smart spreadsheets, or import feeds from your system to ours.

Enhanced Data Quality

Our integrated Data Quality Engine performs thousands of validations to ensure both completeness and accuracy of your data.

Digital Asset Management

Take control of your product images, detailed shots, videos, planograms, and more. Whatever the format or size, our digital asset transformation tools are a game changer.

Training & Support

Let us help you get the most from your product content. Syndigo offers self-paced learning, hosted training webinars, and in-person workshops.

Interested in publishing your product data to Best Buy and other vendors?

Fill out the form below and our team will be in touch shortly.

Get Started

Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,400+ retailers, distributors and trading partners, including over 7,500+ manufacturers and suppliers.