Syndigo Insights

Between vendor onboarding, operations, and selling, retailers are kept quite busy. To help retailers, Syndigo created VendorSCOR, a solution that enables effective monitoring and measuring of content health.

The extensive assortment of over-the-counter items can be overwhelming. Empower shopper decision making with Enhanced Content that provides helpful product transparency.

Bringing excitement to parents and kids online is top priority for toy brands. With Enhanced Content, showcase your best product features and standout on the digital shelf.

A broad vendor network means everything to a retailer—but so do smooth operations. With CXH, capture the necessary data to keep commerce running smoothly.

Consumers need to know exactly what they’re getting when they buy a hardlines item. Product page details are key to delivering content designed to fully inform shoppers.

Future-proof your business with findings on eCommerce and shopper trends. Here are some practical steps for 2021 and beyond. Read more.

IFDA SMart Conference explored the data exchange between retailers and brands - and the parallels in foodservice. Here’s a recap of what we shared.

Showcase your beauty brand with Enhanced Content and stand out amongst the competition. Take a look at key content types and examples.

Suppliers can now use Syndigo to submit A+ content to Amazon with a direct API connection, expanding consumer reach and maximizing opportunity for higher conversions and boosted sales.

The Scotts Miracle Gro Company shared experience on what it takes to deliver great content experiences. Here are takeaways from the Hardlines session.

A solution to ensure new parents can find what they need, quickly and confidently, is essential for any baby brand. That’s where Enhanced Content comes into play.

Anheuser-Busch joined our recent Ignite Experiences event to talk about best practices and challenges to maximizing digital product content. Take a look.

The electronics category is extensive. Shoppers can become overwhelmed sifting through the options. The trick to overcoming this is improving PDPs with better information in more impactful ways.

Back-to-School, the next big shopping season, is fast approaching. Now is the time to make sure your Enhanced Content is making the grade. Here are a few things to consider.

Whether it’s chocolate chips or ranch dressing, enabling meaningful points of virtual interaction is key. Take a look at the importance of Enhanced Content for Food and Beverage products.

Integrating data sources is a big task. Here is a highlight of what business leaders struggle with as they look to manage and measure their eCommerce performance.

Our blueprint for how to win in retail highlights vendor onboarding data as one of the primary sources that CXH taps into for retailer success. Let's unpack that data type a bit more.

Brands spend a great deal of time (and budget) personalizing their content so that it will look good online and sell. Syndigo upgraded CXH to include a capability called Device Targeting.

Analytics are what enable brands and retailers to critique and then optimize their approach. Learn how to create a plan to implement different elements that will help optimize content.

With the recent acquisition of Riversand, here are a few things we think will help make things better for our clients and the industry as a whole.

We explored perspectives from the healthcare industry, specifically, the challenges medical device manufacturers face around UDI data submissions. Take a look.

Content Optimization is the final step in an end-to-end strategy. Because not only do consumer behaviors change, shopping trends evolve as well. Take a look!

Online product performance starts with great content, but that's not all. Our study, commissioned with Forrester Consulting, uncovered how digital leaders are navigating new online behaviors.

Our recipient panel tapped into perspectives from multiple industries—and how streamlining processes for product content management is a top priority. Learn more.

Product content for apparel online needs to replicate a fitting room experience and set realistic expectations. Take a look at the benefits of Enhanced Content for apparel.

Today, you need real-time monitoring or you may miss out on opportunities to convert. Check out 3 ways digital shelf analytics can improve eCommerce content.

Coming off the heels of our latest Ignite: Experiences event, Whatever it Takes, we had some interesting nuggets from our presenters. Here are a few takeaways from the event.

We surveyed global product content leaders, commissioned with Forrester Consulting, to find out what they thought about the customer experience. Here is what we found.

Basic information on a PDP just isn’t enough! Our recent webinar on this topic explored Enhanced Content and the benefits that brands and retailers have seen.

The Beer Industry Electronic Commerce Coalition (BIECC) announced a partnership with Syndigo to create a Master Product Catalog (MPC). See how things were going.

Without a modern PIM that syndicates, these manufacturers are left scrambling to figure out the latest requirements themselves. At Syndigo, we have a better option: our Content Experience Hub, the golden product record for global UDI submissions.

Based on our completely unscientific poll and analysis, we bring you the top reasons to attend Ignite: Experiences Whatever it Takes conference, June 3. Read and register!

Core Content: check. Enhanced Content: check. After retailers have these requirements and capabilities in place, ensuring smooth syndication is the next big step.

Get your product in front of more eyes: that’s the goal of an impactful brand marketing strategy. The moment to elevate your brand’s e-commerce experience is now.

Des experts e-commerce de Syndigo, en collaboration avec E-Commerce Nation France, Carrefour et Mars Wrigley, ont organisé un webinaire pour discuter de leurs expériences liées aux tendances d'achat en ligne et comment le contenu enrichi sur les produits peut favoriser

Syndigo with E-Commerce Nation France, Carrefour and Mars Wrigley co-hosted a webinar to discuss their experiences with online shopping trends and how rich digital product content drives conversion and lift online sales.

Recently we a launched our Ignite series of events and activities for clients and the industry. But maybe you’re still unsure what the deal is. So we’re here to clarify a few things.

When it comes to digital transformation, all organizations are looking to improve. We surveyed global product content leaders, commissioned with Forrester. Find out what they thought about customer experience and digital transformation.

Producing unique product records for each UDI standard globally can become an overwhelming task. Through our work in Healthcare, we identified 3 questions that many are asking.

Enhanced Content is about completing the story. Put yourself in the position of the shopper when viewing a product page. Learn how to showcase your brands' content.

Powered by the CXH, both suppliers and retailers can benefit from an integrated platform that includes workflows, and approve / publish quality product data efficiently.

A retailer’s product content strategy is a critical part of the business. Let’s unpack step one here: building and organizing your Core Content.

Distributor Ben E. Keith challenged themselves and delivered on their goals to launch their Food Show virtually. Listen now!

Workflows are an important way to tighten up data accuracy, while giving more insight into where the information is within the system. CXH has integrated workflows for your product information management.

Check out some shopper behavior trends since the pandemic hit. We tracked activity across nearly three billion product page views over hundreds of retailers.

What’s online is what your consumer will see. As a supplier, it’s important to ask yourself… what do my products look like to my buyer…and am I providing the right information?

We know that content is king in today's world. Take a listen for new ways of capturing images, as well as the importance of collecting images of shipping boxes and packing layouts around the individual items.

Let’s reframe the way we think about PIMs in healthcare. Here are three benefits to using Syndigo’s Content Experience Hub (CXH) as your healthcare PIM.

Content Solution Providers (CSP) help clients manage the multiple requirements and data feeds to make the process more efficient. Here are some points to consider.

Let’s talk content – specifically, images. So, make sure those GTINs are properly assigned and ready to be matched up with your soon-to-be GS1 compliant images.

Hear about the changing nature of product distribution and how companies should be thinking about how content is created and shared. Listen now.

Syndigo is a GS1 Certified data pool, which means that we can handle any content requirements for the GDSN. But what specifically, do data pools do? Here’s a handy overview.

If ever there was a year of retail revolution, 2020 could be at the top. In addition to online platforms expanding physical store footprints, “last mile” providers, and checkout-free concepts, the massive restrictions brought on by COVID-19 provided an incubator

Sources are reporting a record spike in online sales for Black Friday. Now is the time capitalize on growth by delivering Enhanced content experiences shoppers want. 

With more focus on the overall product content experience, it is important for brands to understand content readiness. Here are Five Steps to ensure your content is ready for retailers.

The Performance Food Group (PFG) team, along with Syndigo & GS1 held a webinar to share how PFG is thinking about eCommerce. Here's a look at our takeaways!

Lowe’s has one of the most ambitious product content programs around. It was designed as part of an overall upgrade in their systems and processes to improve the quality of shopper engagements and increase add-to-cart conversions.

With more focus on the overall product content experience, it is important for brands to understand content readiness. Here are Five Steps to ensure your content is ready for retailers.

InContext Solutions and Syndigo discuss changes in consumer behavior and the impact on the future of merchandising both online and in-store. Learn more.

Medical device companies can use Syndigo’s CXH platform to ensure their product content is validated and syndicated to their healthcare trading partners worldwide, aligned to the growing number of country and regional UDI requirements.

We’ve heard the phrase ‘you manage what you measure’, but in some cases, the idea of analytics seems more difficult. Here’s a quick overview of where a business should focus.

Best Buy has many requirements for online display. Finding a solution to manage all of that data is no small feat. Learn more about Best Buy's process with Syndigo.

Whether it’s “modern PIM”, “integrated solution” or just “data flow process”, there are five basic elements that make up an effective PIM strategy. Learn more.

Take part in our Retail Summer Webinar Series – it can be an enjoyable and informative part of your business day!

Computer Generated Imagery (CGI) can be used as part of the content creation process to improve speed to market. Learn more about CGI and get started with Syndigo.

Optimizing product content with enhanced rich media is a must for brands. Evaluate your internal processes to create a powerful omnichannel experience. Learn more.

Companies are starting to see significant results with Enhanced content in response to increased online shopping. eCommerce success depends greatly on your content. See how Syndigo is helping large retailers.

Let’s face it: Data quality is the driver of almost everything in business. GDSN helps to create a common language for sharing information. Learn more about the GDSN.

Product Selectors are one of a number of Enhanced Content capabilities from Syndigo. Learn more about Product Selectors or other Syndigo Enhanced Content.

Content Experience Hub is now certified under Privacy Shield as well as the VeraSafe Privacy Program. At Syndigo, we are focused on ensuring that our systems and practices are meeting both the most current standards of privacy protection and compliance

The auto industry is no stranger to challenges. From a product content standpoint, here are four suggestions for preparing for the future & overcoming product content hurdles.

For businesses, monitoring the COVID-19 outbreak has become a high-risk proposition. We’ve compiled information to help to build a more complete picture on what is happening in the marketplace.

In this fast-changing environment, it remains to be seen how long-term behaviors will change for shoppers. It appears the current growth of eCommerce may surge after the existing pandemic subsides.

What happens after content is published? And why it doesn’t always go the way you expect? With Compare with Live, it becomes possible to monitor all items more efficiently, saving time.

Confused with the acronyms for product coding standards? If you need a barcode to sell in-store or online, a GTIN is important. Here’s a quick overview.

While Enhanced content delivers detailed and engaging content to sell large-ticket items, it should also be considered for the small ticket items. Learn how.

Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. Learn how this powers in-store shopping behavior.

At first glance, the new label may not seem too different, but upon a closer look, it reflects more helpful nutritional information. Not only does the new label realistically showcase the way we eat today, it allows consumers to make

When considering a GDSN content partner, determine whether your supplier is knowledgeable and connected to their retailer recipients, to deliver the appropriate data in the proper format.

Is Grocery ready to go digital? Digital is sending shock waves throughout all industries and businesses need to get ahead of the curve with their own digital capabilities and content.

When it comes to optimizing product page performance, sales numbers and marketing ROI don’t always tell the complete story. In addition, it is important to gather insights based on data gathered from reliable analytics. One key metric to calculate incremental

There will be many prognostications of what the new year will bring. Here are a few for 2020 that we believe will be important to our clients as they seek to grow their business through stellar product content.

Here are three ideas for building an audience of customers who buy from somewhere other than your direct website or retail store.  Some of these may seem counter-intuitive or out of date; however, they can be effective ways to connect

Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the “Retail Climate Change” taking place within the consumer goods industry. In the 20+ years of publishing their rankings, Kantar shows the important aspects of

Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.

It can be a challenge to keep up with the speed of today’s eCommerce industry. And the Automotive Aftermarket is a prime example of the challenge. Here are a few steps that an automotive parts supplier or retailer receiver can

It's no surprise to anyone that eCommerce is growing worldwide. As our clients look to expand to other markets, we at Syndigo plan to be there. As markets continue to open to new products, and companies look to expand to

Today’s world of online retailing provides a potential for huge sales growth with less overhead. Here are 6 online elements you should be monitoring to help drive online retail brand growth.

The GS1 is one such organization that has been assisting Syndigo by providing the data framework for our GDSN data pool. Syndigo upgraded its partnership as an Elite member of the GS1 US Solution Partner Program.

Data management is not new. Since the earliest computer systems, there has been the need to ensure the data was “good” in order to help organizations function as necessary. Today’s challenge is not about collecting enough data – there’s plenty

Consumer engagement today is all about product experience. Whether it’s grocery items, small appliances, DIY tools or just about anything else, it’s important to highlight an item’s unique benefits – the ways it desirable to a shopper, more than other

Since becoming Syndigo this January, we’ve wanted to create a premier client event to provide a venue to share successes and learn. This August, we unveiled IGNITE, our inaugural client conference featuring an information-packed day of learning and networking.

Today’s shoppers are focusing on overall lifestyle choices, and healthy food has grown in importance. With the vast amount of information available, they are looking for deeper health & wellness information that goes beyond the label.

It’s hard to miss the focus this week on eCommerce. One simple idea – Amazon Prime Day – has become an annual online shopping frenzy. The increased competition for shoppers’ attention this week can serve as a wake-up call for

Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and

The GS1 Connect conference provided an intensive week of learning and discussion around product content standards.

Selling consumer products can get complicated quickly. If you’re a small supplier, you may be able to sell directly from a single website. But as soon as you decide to place your product

Healthy food has always been important for shoppers, and consumers today are looking at what they eat as part of their overall

With the vast amount of product content data that is collected and disseminated throughout the product information process, there are bound to be a few errors

Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms

Traditionally, product content management requires advanced technology – and perhaps some good luck – to keep track of all your data