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Three UDI Big Challenges for Healthcare
Producing unique product records for each UDI standard globally can become an overwhelming task. Through our work in Healthcare, we identified 3 questions that many are asking.
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Enhanced Content: Part 2 for an End-to-End Optimized eCommerce Strategy
Enhanced Content is about completing the story. Put yourself in the position of the shopper when viewing a product page. Learn how to showcase your brands' content.
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How Workflows Can Make Content Programs More Effective – Part 2
Powered by the CXH, both suppliers and retailers can benefit from an integrated platform that includes workflows, and approve / publish quality product data efficiently.
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Building + Organizing Core Content: Part 1 for an End-to-End Optimized eCommerce Strategy
A retailer’s product content strategy is a critical part of the business. Let’s unpack step one here: building and organizing your Core Content.
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Podcast – How Ben E. Keith Stayed on Course During Food Show Season
Distributor Ben E. Keith challenged themselves and delivered on their goals to launch their Food Show virtually. Listen now!
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Why Workflows Must Be Part of Your Content Program
Workflows are an important way to tighten up data accuracy, while giving more insight into where the information is within the system. CXH has integrated workflows for your product information management.
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3 Ways to Leverage Digital Shelf Analytics to Improve Your eCommerce Content Performance
Today, you need real-time monitoring or you may miss out on opportunities to convert. Check out 3 ways digital shelf analytics can improve eCommerce content.
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How The Pandemic Changed The Way We Shop…For Good
Check out some shopper behavior trends since the pandemic hit. We tracked activity across nearly three billion product page views over hundreds of retailers.
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Are Your Marketing Images Helping You Grow Foodservice Sales?
What’s online is what your consumer will see. As a supplier, it’s important to ask yourself… what do my products look like to my buyer…and am I providing the right information?
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The Biggest Network Just Got Better: Amazon A+ Global Content Now Available Through Syndigo
Suppliers can now use Syndigo to submit A+ content to Amazon with a direct API connection, expanding consumer reach and maximizing opportunity for higher conversions and boosted sales.
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Podcast – Ensuring Your Product Imagery is Best-in-Class
We know that content is king in today's world. Take a listen for new ways of capturing images, as well as the importance of collecting images of shipping boxes and packing layouts around the individual items.
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Why a Modern PIM is a Must for Medical Device Manufacturers
Let’s reframe the way we think about PIMs in healthcare. Here are three benefits to using Syndigo’s Content Experience Hub (CXH) as your healthcare PIM.
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Choosing a CSP: Which is right for you?
Content Solution Providers (CSP) help clients manage the multiple requirements and data feeds to make the process more efficient. Here are some points to consider.
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How to make sure your images are more than just ‘compliant’
Let’s talk content – specifically, images. So, make sure those GTINs are properly assigned and ready to be matched up with your soon-to-be GS1 compliant images.
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Podcast – My Content Journey: The Data Chef talks with Chris Barnes
Hear about the changing nature of product distribution and how companies should be thinking about how content is created and shared. Listen now.
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Top Data Pool FAQs for 2020
Syndigo is a GS1 Certified data pool, which means that we can handle any content requirements for the GDSN. But what specifically, do data pools do? Here’s a handy overview.
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Enhanced Content Drives Nearly $1.2b Black Friday – Cyber Monday
If ever there was a year of retail revolution, 2020 could be at the top. In addition to online platforms expanding physical store footprints, “last mile” providers, and checkout-free concepts, the massive restrictions brought on by COVID-19 provided an incubator
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Demand Doubles for Syndigo’s Enhanced Content This Black Friday
Sources are reporting a record spike in online sales for Black Friday. Now is the time capitalize on growth by delivering Enhanced content experiences shoppers want.
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2021: A Look Ahead
With more focus on the overall product content experience, it is important for brands to understand content readiness. Here are Five Steps to ensure your content is ready for retailers.
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Performance Food Group: Winning The Content Quality Game With Excellence & Perseverance
The Performance Food Group (PFG) team, along with Syndigo & GS1 held a webinar to share how PFG is thinking about eCommerce. Here's a look at our takeaways!
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Lowe’s: Driving Sales with A+ Content
Lowe’s has one of the most ambitious product content programs around. It was designed as part of an overall upgrade in their systems and processes to improve the quality of shopper engagements and increase add-to-cart conversions.
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5 Steps to Content Readiness
With more focus on the overall product content experience, it is important for brands to understand content readiness. Here are Five Steps to ensure your content is ready for retailers.
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What is the future of In-Store…and Online?
InContext Solutions and Syndigo discuss changes in consumer behavior and the impact on the future of merchandising both online and in-store. Learn more.
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UDI: What’s Your Strategy?
Medical device companies can use Syndigo’s CXH platform to ensure their product content is validated and syndicated to their healthcare trading partners worldwide, aligned to the growing number of country and regional UDI requirements.
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Making eCommerce Analytics Work for You
We’ve heard the phrase ‘you manage what you measure’, but in some cases, the idea of analytics seems more difficult. Here’s a quick overview of where a business should focus.
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PDM with Best Buy
Best Buy has many requirements for online display. Finding a solution to manage all of that data is no small feat. Learn more about Best Buy's process with Syndigo.
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Five Crucial Elements for an Effective PIM Strategy
Whether it’s “modern PIM”, “integrated solution” or just “data flow process”, there are five basic elements that make up an effective PIM strategy. Learn more.
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Summer Series Shows What Retailers Need
Take part in our Retail Summer Webinar Series – it can be an enjoyable and informative part of your business day!
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Improve Your Speed to Market with CGI
Computer Generated Imagery (CGI) can be used as part of the content creation process to improve speed to market. Learn more about CGI and get started with Syndigo.
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Optimizing Your Content Imagery for a Changed World
Optimizing product content with enhanced rich media is a must for brands. Evaluate your internal processes to create a powerful omnichannel experience. Learn more.
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Retail eCommerce Growth Continues
Companies are starting to see significant results with Enhanced content in response to increased online shopping. eCommerce success depends greatly on your content. See how Syndigo is helping large retailers.
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GDSN – What’s the Big Deal?
Let’s face it: Data quality is the driver of almost everything in business. GDSN helps to create a common language for sharing information. Learn more about the GDSN.
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Real-World Examples: Bringing the Store Experience Online
Product Selectors are one of a number of Enhanced Content capabilities from Syndigo. Learn more about Product Selectors or other Syndigo Enhanced Content.
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Syndigo’s Privacy Compliance Efforts and You
Content Experience Hub is now certified under Privacy Shield as well as the VeraSafe Privacy Program. At Syndigo, we are focused on ensuring that our systems and practices are meeting both the most current standards of privacy protection and compliance
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Analytics: The “ultimate critic” for delivering content success
Analytics are what enable brands and retailers to critique and then optimize their approach. Learn how to create a plan to implement different elements that will help optimize content.
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Ensure Greater Automotive Content Transparency without Driving Yourself Crazy
The auto industry is no stranger to challenges. From a product content standpoint, here are four suggestions for preparing for the future & overcoming product content hurdles.
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Resources for Connecting to Online Shoppers
For businesses, monitoring the COVID-19 outbreak has become a high-risk proposition. We’ve compiled information to help to build a more complete picture on what is happening in the marketplace.
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Witnessing the Evolution of eCommerce
In this fast-changing environment, it remains to be seen how long-term behaviors will change for shoppers. It appears the current growth of eCommerce may surge after the existing pandemic subsides.
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Where Did My Content Go?
What happens after content is published? And why it doesn’t always go the way you expect? With Compare with Live, it becomes possible to monitor all items more efficiently, saving time.
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GTIN, explained: A GDSN review.
Confused with the acronyms for product coding standards? If you need a barcode to sell in-store or online, a GTIN is important. Here’s a quick overview.
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Lower Priced Items Can Benefit from Enhanced Content: Two Real World Examples
While Enhanced content delivers detailed and engaging content to sell large-ticket items, it should also be considered for the small ticket items. Learn how.
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Creating an In-Store Experience with Decision-Making Tools Online
Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. Learn how this powers in-store shopping behavior.
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New & Improved Nutrition Facts Label
At first glance, the new label may not seem too different, but upon a closer look, it reflects more helpful nutritional information. Not only does the new label realistically showcase the way we eat today, it allows consumers to make
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Syndicating GDSN Content for Compliance and Performance
When considering a GDSN content partner, determine whether your supplier is knowledgeable and connected to their retailer recipients, to deliver the appropriate data in the proper format.
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Digital Maturity Determines Grocery Dividends
Is Grocery ready to go digital? Digital is sending shock waves throughout all industries and businesses need to get ahead of the curve with their own digital capabilities and content.
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Incremental Lift: A Key Measure for Product Pages
When it comes to optimizing product page performance, sales numbers and marketing ROI don’t always tell the complete story. In addition, it is important to gather insights based on data gathered from reliable analytics. One key metric to calculate incremental
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2020 Success: Shaped By Stellar Product Content
There will be many prognostications of what the new year will bring. Here are a few for 2020 that we believe will be important to our clients as they seek to grow their business through stellar product content.
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Three Ways to Connect with Your Customers without an Online Sale
Here are three ideas for building an audience of customers who buy from somewhere other than your direct website or retail store. Some of these may seem counter-intuitive or out of date; however, they can be effective ways to connect
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How Content Drives Success: What You Can Learn from Kantar’s PoweRanking 2019
Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the “Retail Climate Change” taking place within the consumer goods industry. In the 20+ years of publishing their rankings, Kantar shows the important aspects of
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Walmart is growing. Here’s How to Make the Most of Your Product Listings
Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.
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ACES and PIES and Formatting (Oh my…)
It can be a challenge to keep up with the speed of today’s eCommerce industry. And the Automotive Aftermarket is a prime example of the challenge. Here are a few steps that an automotive parts supplier or retailer receiver can
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Syndigo Around the World – A Growing Global Focus
It's no surprise to anyone that eCommerce is growing worldwide. As our clients look to expand to other markets, we at Syndigo plan to be there. As markets continue to open to new products, and companies look to expand to
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6 Alerts You Should Be Monitoring to Grow Your Brand Online
Today’s world of online retailing provides a potential for huge sales growth with less overhead. Here are 6 online elements you should be monitoring to help drive online retail brand growth.
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GS1 Support. A Syndigo Advantage.
The GS1 is one such organization that has been assisting Syndigo by providing the data framework for our GDSN data pool. Syndigo upgraded its partnership as an Elite member of the GS1 US Solution Partner Program.
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Why “Complete” Data is Not Enough
Data management is not new. Since the earliest computer systems, there has been the need to ensure the data was “good” in order to help organizations function as necessary. Today’s challenge is not about collecting enough data – there’s plenty
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Walmart 360° Enhanced Content
Consumer engagement today is all about product experience. Whether it’s grocery items, small appliances, DIY tools or just about anything else, it’s important to highlight an item’s unique benefits – the ways it desirable to a shopper, more than other
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Helping to IGNITE our Clients’ Content Programs
Since becoming Syndigo this January, we’ve wanted to create a premier client event to provide a venue to share successes and learn. This August, we unveiled IGNITE, our inaugural client conference featuring an information-packed day of learning and networking.
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3 Ways Brands and Retailers Can Use Health & Wellness Claims to Drive Business
Today’s shoppers are focusing on overall lifestyle choices, and healthy food has grown in importance. With the vast amount of information available, they are looking for deeper health & wellness information that goes beyond the label.
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Summer Checkup: Driving Shopper Conversions Using a Holistic eCommerce Approach
It’s hard to miss the focus this week on eCommerce. One simple idea – Amazon Prime Day – has become an annual online shopping frenzy. The increased competition for shoppers’ attention this week can serve as a wake-up call for
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Managing & Distributing Product Content: A Supplier Checklist
Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and
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GS1 Connect 2019: View from Afar
The GS1 Connect conference provided an intensive week of learning and discussion around product content standards.
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What’s the Difference Between Data Pools?
Selling consumer products can get complicated quickly. If you’re a small supplier, you may be able to sell directly from a single website. But as soon as you decide to place your product
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Content Complexity as a Competitive Advantage
Healthy food has always been important for shoppers, and consumers today are looking at what they eat as part of their overall
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Top 10 Errors for GDSN Data
With the vast amount of product content data that is collected and disseminated throughout the product information process, there are bound to be a few errors
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The Fastest Way to Monitor eCommerce Search Rankings on Amazon
Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms
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7 Ways to Streamline Your Content Management Process
Traditionally, product content management requires advanced technology – and perhaps some good luck – to keep track of all your data
Subscribe to Syndigo Content
Get the latest insights and thought leadership periodically to your inbox.