Check out the latest updates and insights to assist your business.
Data management is not new. Since the earliest computer systems, there has been the need to ensure the data was “good” in order to help organizations function as necessary. Today’s challenge is not about collecting enough data – there’s plenty
Consumer engagement today is all about product experience. Whether it’s grocery items, small appliances, DIY tools or just about anything else, it’s important to highlight an item’s unique benefits – the ways it desirable to a shopper, more than other
Since becoming Syndigo this January, we’ve wanted to create a premier client event to provide a venue to share successes and learn. This August, we unveiled IGNITE, our inaugural client conference featuring an information-packed day of learning and networking.
In today’s consumer-first world, there is a lot of focus on product content. Shoppers look for sites and brands that can provide in-depth product information, easily. The more a shopper can learn about products, the more opportunity there is to
Today’s shoppers are focusing on overall lifestyle choices, and healthy food has grown in importance. With the vast amount of information available, they are looking for deeper health & wellness information that goes beyond the label.
It’s hard to miss the focus this week on eCommerce. One simple idea – Amazon Prime Day – has become an annual online shopping frenzy. The increased competition for shoppers’ attention this week can serve as a wake-up call for
Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and
For a long time, the word taxonomy was limited to science departments and libraries. But today’s world
Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms
Traditionally, product content management requires advanced technology – and perhaps some good luck – to keep track of all your data
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