Check out the latest updates and insights to assist your business.
While Enhanced content delivers detailed and engaging content to sell large-ticket items, it should also be considered for the small ticket items. Learn how.
Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. Learn how this powers in-store shopping behavior.
When considering a GDSN content partner, determine whether your supplier is knowledgeable and connected to their retailer recipients, to deliver the appropriate data in the proper format.
When it comes to optimizing product page performance, sales numbers and marketing ROI don’t always tell the complete story. In addition, it is important to gather insights based on data gathered from reliable analytics. One key metric to calculate incremental
Here are three ideas for building an audience of customers who buy from somewhere other than your direct website or retail store. Some of these may seem counter-intuitive or out of date; however, they can be effective ways to connect
Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the “Retail Climate Change” taking place within the consumer goods industry. In the 20+ years of publishing their rankings, Kantar shows the important aspects of
Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.
Today’s world of online retailing provides a potential for huge sales growth with less overhead. Here are 6 online elements you should be monitoring to help drive online retail brand growth.
Data management is not new. Since the earliest computer systems, there has been the need to ensure the data was “good” in order to help organizations function as necessary. Today’s challenge is not about collecting enough data – there’s plenty
Consumer engagement today is all about product experience. Whether it’s grocery items, small appliances, DIY tools or just about anything else, it’s important to highlight an item’s unique benefits – the ways it desirable to a shopper, more than other
Since becoming Syndigo this January, we’ve wanted to create a premier client event to provide a venue to share successes and learn. This August, we unveiled IGNITE, our inaugural client conference featuring an information-packed day of learning and networking.
In today’s consumer-first world, there is a lot of focus on product content. Shoppers look for sites and brands that can provide in-depth product information, easily. The more a shopper can learn about products, the more opportunity there is to
Today’s shoppers are focusing on overall lifestyle choices, and healthy food has grown in importance. With the vast amount of information available, they are looking for deeper health & wellness information that goes beyond the label.
It’s hard to miss the focus this week on eCommerce. One simple idea – Amazon Prime Day – has become an annual online shopping frenzy. The increased competition for shoppers’ attention this week can serve as a wake-up call for
Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and
For a long time, the word taxonomy was limited to science departments and libraries. But today’s world
Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms
Traditionally, product content management requires advanced technology – and perhaps some good luck – to keep track of all your data
Subscribe to Syndigo Content
Get the latest insights and thought leadership periodically to your inbox.