Syndigo Insights

Data management is not new. Since the earliest computer systems, there has been the need to ensure the data was “good” in order to help organizations function as necessary. Today’s challenge is not about collecting enough data – there’s plenty

Consumer engagement today is all about product experience. Whether it’s grocery items, small appliances, DIY tools or just about anything else, it’s important to highlight an item’s unique benefits – the ways it desirable to a shopper, more than other

Since becoming Syndigo this January, we’ve wanted to create a premier client event to provide a venue to share successes and learn. This August, we unveiled IGNITE, our inaugural client conference featuring an information-packed day of learning and networking.

In today’s consumer-first world, there is a lot of focus on product content. Shoppers look for sites and brands that can provide in-depth product information, easily. The more a shopper can learn about products, the more opportunity there is to

Today’s shoppers are focusing on overall lifestyle choices, and healthy food has grown in importance. With the vast amount of information available, they are looking for deeper health & wellness information that goes beyond the label.

It’s hard to miss the focus this week on eCommerce. One simple idea – Amazon Prime Day – has become an annual online shopping frenzy. The increased competition for shoppers’ attention this week can serve as a wake-up call for

Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and

For a long time, the word taxonomy was limited to science departments and libraries. But today’s world

The GS1 Connect conference provided an intensive week of learning and discussion around product content standards.

Selling consumer products can get complicated quickly. If you’re a small supplier, you may be able to sell directly from a single website. But as soon as you decide to place your product

Healthy food has always been important for shoppers, and consumers today are looking at what they eat as part of their overall

With the vast amount of product content data that is collected and disseminated throughout the product information process, there are bound to be a few errors

Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms

Traditionally, product content management requires advanced technology – and perhaps some good luck – to keep track of all your data