Syndigo Insights

While Enhanced content delivers detailed and engaging content to sell large-ticket items, it should also be considered for the small ticket items. Learn how.

Neutrogena created a virtual personal shopping assistant online, providing the most relevant product recommendation to the shopper. Learn how this powers in-store shopping behavior.

At first glance, the new label may not seem too different, but upon a closer look, it reflects more helpful nutritional information. Not only does the new label realistically showcase the way we eat today, it allows consumers to make

When considering a GDSN content partner, determine whether your supplier is knowledgeable and connected to their retailer recipients, to deliver the appropriate data in the proper format.

Is Grocery ready to go digital? Digital is sending shock waves throughout all industries and businesses need to get ahead of the curve with their own digital capabilities and content.

When it comes to optimizing product page performance, sales numbers and marketing ROI don’t always tell the complete story. In addition, it is important to gather insights based on data gathered from reliable analytics. One key metric to calculate incremental

There will be many prognostications of what the new year will bring. Here are a few for 2020 that we believe will be important to our clients as they seek to grow their business through stellar product content.

Here are three ideas for building an audience of customers who buy from somewhere other than your direct website or retail store.  Some of these may seem counter-intuitive or out of date; however, they can be effective ways to connect

Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the “Retail Climate Change” taking place within the consumer goods industry. In the 20+ years of publishing their rankings, Kantar shows the important aspects of

Walmart’s success in both eCommerce and in-store sales are well documented. In addition, their delivery and BOPIS services have also grown. It’s clear that one path to supplier growth is to work with Walmart.

It can be a challenge to keep up with the speed of today’s eCommerce industry. And the Automotive Aftermarket is a prime example of the challenge. Here are a few steps that an automotive parts supplier or retailer receiver can

It's no surprise to anyone that eCommerce is growing worldwide. As our clients look to expand to other markets, we at Syndigo plan to be there. As markets continue to open to new products, and companies look to expand to

Today’s world of online retailing provides a potential for huge sales growth with less overhead. Here are 6 online elements you should be monitoring to help drive online retail brand growth.

The GS1 is one such organization that has been assisting Syndigo by providing the data framework for our GDSN data pool. Syndigo upgraded its partnership as an Elite member of the GS1 US Solution Partner Program.

Data management is not new. Since the earliest computer systems, there has been the need to ensure the data was “good” in order to help organizations function as necessary. Today’s challenge is not about collecting enough data – there’s plenty

Consumer engagement today is all about product experience. Whether it’s grocery items, small appliances, DIY tools or just about anything else, it’s important to highlight an item’s unique benefits – the ways it desirable to a shopper, more than other

Since becoming Syndigo this January, we’ve wanted to create a premier client event to provide a venue to share successes and learn. This August, we unveiled IGNITE, our inaugural client conference featuring an information-packed day of learning and networking.

In today’s consumer-first world, there is a lot of focus on product content. Shoppers look for sites and brands that can provide in-depth product information, easily. The more a shopper can learn about products, the more opportunity there is to

Today’s shoppers are focusing on overall lifestyle choices, and healthy food has grown in importance. With the vast amount of information available, they are looking for deeper health & wellness information that goes beyond the label.

It’s hard to miss the focus this week on eCommerce. One simple idea – Amazon Prime Day – has become an annual online shopping frenzy. The increased competition for shoppers’ attention this week can serve as a wake-up call for

Content management and syndication is the core to your connection with shoppers, and ultimately sales. By creating, sending and

For a long time, the word taxonomy was limited to science departments and libraries. But today’s world

The GS1 Connect conference provided an intensive week of learning and discussion around product content standards.

Selling consumer products can get complicated quickly. If you’re a small supplier, you may be able to sell directly from a single website. But as soon as you decide to place your product

Healthy food has always been important for shoppers, and consumers today are looking at what they eat as part of their overall

With the vast amount of product content data that is collected and disseminated throughout the product information process, there are bound to be a few errors

Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms

Traditionally, product content management requires advanced technology – and perhaps some good luck – to keep track of all your data