Optimized Content

Drive sales and higher conversions on product pages.

Go Beyond Core Product Imagery with Optimized Content

Focus on key messages that help consumers make quick purchase decisions at the digital shelf. Examples of optimized content include:

Mobile HeroEnlarge key points (brand, variety, flavor or scent, size, quantity) and remove “noise.” Most widely accepted by retailers as the main image. Focus on visual clarity on a mobile device. Walmart supports GS1 standard for mobile-ready hero images.

Composite Hero: Ideal for products with inner units where the consumer might associate more with the each compared to the package. Can be shown with or without text. Product image may be a Mobile Hero or standard pack shot.

Relative Size Shots: Convey an accurate size of the product.

Looking for The Engaging Hero?

Incorporate interactive images, videos and more into your hero images! Check out Syndigo's Enhanced Content capabilities.

Lifestyle/In-Use: Show your product in real-world situations with appropriate background imagery or use traditional food photography for certain products.

Cambridge Hero: Highlight size and flavor/variety. Product image may be a Mobile Hero or standard pack shot.

Claims & Feature/Benefit Imagery: Sell the product through feature benefits, call outs, uses and nutrition.

Transition Images: Alert the customer to a change in packaging.

"I'm now pleased to share that the toothbrush SKU here for which you developed a [mobile] Hero Image is currently the best-selling manual toothbrush on Amazon."

Paul Le Jamtel, eCommerce Content Manager, Colgate-Palmolive (5/12/20)
Base/Core Optimized Bundle
Mobile Hero

Cleaned up pack or product shot

Cambridge

Existing cleaned up pack shot that highlights size, form, flavor, or other product differentiators for the consumer to easily recognize and be informed of the product details

Composite

Outer package coupled with an inner unit displayed in the same shot.

Relative Size

Image showing the product in a hand or alongside an individual to aid the consumer on the actual product size

Standard Optimized Bundle
Mobile Hero
Cambridge
Composite
Ingredient Panel
Nutrition Fact Panel
Relative Size
Enhanced Optimized Bundle
Enhanced Mobile Hero

Cleaned up pack or product shot with enhanced features such as enlarging or editing shots

Enhanced Cambridge

Existing cleaned up pack shot that highlights size, form, flavor, or other product differentiators for the consumer to easily recognize and be informed of the product details

Claims & Feature / Benefit Imagery

Image for Marketing and transparency messaging using pack art elements to highlight the product features and benefits

Enhanced Nutrition Fact Panel

Brand-driven image using pack elements and/or product or nutritional details

Enhanced Ingredient Panel

Brands drive image using pack elements and/or product or ingredients

Lifestyle / In-Use

Image for Marketing and transparency messaging using stock photos to place products or leveraging existing imagery that the brand has rights to use

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Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,500+ retailers, distributors and trading partners, as well as more than 10,000+ manufacturer and suppliers.

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