Despite the fact that Enhanced Content is a big deal today, it has evolved slowly. Syndigo (through our legacy brands) has been building eCommerce databases for more than 20 years. But it has been a relatively recent development that enhanced product content has been given a closer look as a necessity for consumer marketing. And now, with increased competition for shoppers’ online attention, Enhanced Content growth is accelerating very quickly.
Let’s take a look at some of the basics of Enhanced Content, show how it works on a Product Detail Page (PDP) for your brand, and highlight a few reports that can help you get the most from your product content.