For a long time, the word taxonomy was limited to science departments and libraries. But today’s world of the internet and digital platforms has changed all that. Information needs to be organized for internal business purposes and for your customers, and creating a taxonomy is a useful way to do that.
We know that consumers expect quick, intuitive results when they shop online. When they type a keyword or click a link, they have high expectations for the results. However, the underlying product content needed to enable this ‘easy” experience is often very complex. A well-designed taxonomy can make it easier for consumers to find what they want and increase your shopper engagement. Taxonomy can be a critical part of an effective product content management program.
Here are some tips and insights for retailers, suppliers, and manufacturers to get the most out of their taxonomy structure.