A Complete Data Management Platform
As customer demand for information continues to grow, the depth and volume of data required has simply outgrown the old delivery methods. To solve this issue, Lowe’s has partnered with Syndigo to provide a better product data management platform for all vendors to manage products and send marketing data.
Supercharge Your Content with Syndigo
Enhance Your Content on Lowes.com
Power your product content with rich media and enhanced content. Both in-line and above-the-fold content can set your products apart on the eCommerce landscape at Lowe's.
Do I need to change my GDSN provider?
No. Choose the Global Data Synchronization Network (GDSN) provider that best meets your GDSN needs. If you need GDSN services or want to change your provider, Syndigo is a GDSN Certified Data Pool and can offer a quote.
Do All Suppliers Have to Participate?
Yes, Lowe’s has sponsored Syndigo accounts for the entire vendor base and expects all Vendors to syndicate their marketing data via the Syndigo platform.
Are There Any Costs for Vendors?
No, your Syndigo account has been sponsored through Lowe’s Data Collection Program. You will not be charged by Syndigo to send your marketing data to Lowe’s. This does not include GDSN services.
Does Syndigo Have all the Approved Lowe's Brand Names?
Lowe’s and Syndigo maintain a coordinated brand list with all Lowe’s brands. If there is a brand name missing that you require, email firstname.lastname@example.org. Lowe’s will work with you on setting up the brand name at Lowe’s, and then Lowe’s sends an updated brand list to Syndigo.
Is "Lowe's Core Marketing" the Same Thing as GDSN?
GDSN and Lowe’s Core Marketing are a different set of attributes. GDSN data is inputted into your GDSN provider’s portal, passed to GS1 and a subscription is sent on to Lowe’s. Lowe’s Core Marketing is the information from the MDS that vendors had previously entered on the builder file. It is often referred to as Product Specific Selling Attributes (PSSAs). This data is inputted into Syndigo and sent on to Lowe’s.
Digital Assets Attribute Names
A comparison between image and document attribute names in Lowe's and Syndigo
Loading Videos & 360° Spins
Follow this step-by-step guide to add videos and 360° spins in CXH for Lowes.com
Ready to learn more?
Power your product content for Lowe's with Syndigo. Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,400+ retailers, distributors and trading partners.