Enhanced Content & Rich Media

Create an engaging shopping experience, improve brand trust, and drive higher conversions with greater levels of product content.

Own Your Product Page from Top to Bottom

Upgrade your eCommerce content with engaging content and empower shoppers' buying decisions. With added flexibility and detailed analytics, know what works for your products.


Not all product detail pages are created equal. Set your product detail page apart by enabling interactive content throughout the page. Syndigo can help you build an intelligent product detail page that elevates product experiences with enhanced content beyond the label that mirrors virtual sales showrooms.

Our enhanced content tells engaging product stories that translate into best-in-class shopper experiences and checkouts. Plus our case studies show a lift of as much as 12%-36% lift in conversions when shoppers are exposed to enhanced content.


Create an immersive online product experience for your consumers that is seamlessly integrated into your retailers’ digital platforms. Include demonstration videos, lifestyles images, comparison charts, 360° product viewing, product manuals, social user-generated content, and other interactive product content. Simply submit your brand assets once to syndicate them across Syndigo’s retailer-optimized layouts and effectively maintain data accuracy across your retailer network.

Performance Analytics

Find out how your enhanced content is performing, which elements are getting attention and how to improve your product content.

Expand Your Retail Network

Streamline the number of vendors you need to engage with to disseminate and publish your product content.

One End-to-End Platform

Create, enrich, manage, syndicate, and analyze all your digital assets, Core Marketing, and Enhanced product content.

The Engaging Hero

How do you capture shopper attention from the beginning?

Showcase your enhanced content where it best suits your shoppers with perfect placement.

The Engaging Hero brings compelling, conversion-winning content to the most-viewed, top of the page area of a site that captivates shoppers who aren’t committed to scrolling. Shoppers see richer, brand-approved content which engages, informs and converts. The Engaging Hero images include:

Contextual Hotspots can be placed on top of the hero image of a product page. When clicked on, these hotspots zoom into key product content details like feature descriptions, photo captions and additional image galleries.

Interactive Toolbar serve up your best assets in the most lucrative, eye catching page positions. Deliver visually interactive mobile-responsive rich media assets to the prime product page real estate.

Looking for live content?

Check out brands and retailers that are leveraging enhanced content on their product pages.

In-Line Modules

Shoppers rely on vital information before making final purchases. In-Line modules provide full-scale immersion into your product. Fully showcase your brand with comparison charts, product guides, and a variety of lifestyle images.  Take a deeper dive into important product content, reduce return rates and improve brand trust today!

Interactive Features
Lifestyle Images
Comparison Charts
Manuals & Product Information

Product Page Performance

What’s working and what’s not? Get access to a full suite of enhanced content reports which highlight shopper behavior insights and enable smarter decisions for potential product content improvements.

Product Engagement

Use engagement reports to compare add-to-cart rates and total cart value of consumers who interacted with your content.

Content Readiness

Be sure your content meets the requirements for all of your retail partners.

Content Integrity

Which products are live and which products have actually been published with your retailers.

Analytics & Optimization

Monitor on-site rankings, add-to-cart rates, and customer reviews all from one platform.

Ready to Learn More?

Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,500+ retailers, distributors and trading partners, including over 10,000+ manufacturers and suppliers.