Product Data Fuels the Customer Experience

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Product Data Fuels the Customer Experience

A Comprehensive Strategy And Solution Are Required to Optimize Commerce Success

There are multiple challenges suppliers experience in managing product content in today’s marketplace. Rapid increases in eCommerce usage, shifting supply chain availability, expanding content requirements, and a global pandemic are just a few of the hurdles to overcome. What is clear is that existing legacy systems and process have difficulty keeping up. Gone are the days of managing content in a PIM and sending it to a retailer without a second thought.

This new Forrester research, commissioned by Syndigo explores the current state of product content management. And while many decision-makers understand the importance of product content in driving business priorities, these legacy solutions prevent them from consistently delivering the right data in the right place at the right time.

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