Having an active product content strategy is essential to winning in today’s consumer-first marketplace. Many organizations have now entered into the world of digital transformation, and shoppers are already there. Online sales could top $1 trillion in 2022, across most every consumer product or service. It’s no longer enough to take the basic PIM/DAM data that fuels basic product listings or in-store planograms. Today’s content must work in the way shoppers do – integrated interactively, across mobile, desktop, TV, tablet, and into the physical store (if there is one). And while product images and label content are critical – they provide the bare minimum when it comes to presenting content online.
We at Syndigo have compiled the playbook below to help you better understand the key areas of importance when it comes to eCommerce digital product content for CPG items, with suggestions on how to begin (or improve) your organization’s product content strategy. We have divided the process into four key areas: