Having an active product content strategy is essential to winning in today’s consumer-first marketplace. While many organizations are entering into the world of digital transformation, shoppers are already there. One single online entity controls more than $230 billion in sales, across most every consumer product or service – and it’s expanding rapidly. But it’s not enough to take the basic PIM/DAM data that fuels in-store planograms and merchandising programs. Today’s content must work in the way shoppers do – integrated interactively, across mobile, desktop, TV, tablet, and into the physical store (when there is one). And while consumer product images and label content are critical – they provide the bare minimum when it comes to presenting content online.
We at Syndigo have compiled the playbook below to help you better understand the key areas of importance when it comes to eCommerce digital product content for CPG items, with suggestions on how to begin (or improve) your organization’s product content strategy. We have divided the process into four key areas: