Summer Retail Webinar Series

Tackle the changes in the retail marketplace and the demands for robust online experiences. Join the conversation in our webinars.

Join Our Webinars

Click on the links below to view more details.

LOWE’S

August 27

GOOGLE

September 24

WALMART

Request the recording.

BEST BUY

Request the recording.

Please click here to view our past webinars.

Boosting Your Business Results with Lowe’s

Join us Thursday, August 27th, 11:00am CST

Ecommerce is becoming more critical for suppliers and their recipient partners. With extended restrictions on public shopping, online is a lifeline for many consumer goods companies. And with 7 in 10 consumers increasing their use of mobile devices, the need for high quality data across PDPs is critical. Suppliers who don’t properly submit their product content may be relegated to lower pages, or not be displayed at all. Small changes in data quality convert into big changes in sales.

Syndigo, in partnership with Lowe’s, wants to share the secrets of how you can become more efficient in driving sales online at Lowe’s. With accurate data verification and the most comprehensive eCommerce capabilities, Syndigo can help you make the most of your Lowe’s PDPs to drive shopper engagement.

Join our experts for this important webinar designed to help suppliers like you execute your content programs for better results. You will learn:

  • What makes a successful listing online with Lowe’s
  • The value of high quality content as the key to shopper success
  • The Lowe’s Initiate process and how it relates to data delivery
  • What to look for in order to publish your content successfully through CXH
  • How to avoid the common vendor mistakes when submitting product content
  • How to receive direct feedback on content completeness, error tracking and content delivery confirmation

Optimize Your Product Content For Google

Join us Thursday, September 24th, 11:00am CST

60% of shoppers surveyed say that online video has given them ideas or inspiration for their purchase (Google Consumer Survey 2019).

Over the past few months, Google Shopping has made some exciting changes from free listings on Shopping Property to free retail listings on the Search results page!

Whether it’s a pair of jeans or a coffee maker, consumer engagement today is all about elevated product experiences. Google Shopping provides a visual shopping experience where brands have the chance to go deeper, confidently engaging consumers with details beyond the label to reinforce an item’s uses and benefits.

Syndicating content to Google, though, is so much more than Google Shopping. Brand suppliers are the most authoritative experts on their products. Google is looking to engage with manufacturers in a deeper way through their Manufacturer Center.

In response to the most recent Google Shopping expansions, Google is quickly adding in brand level insights. They have been shown to increase impressions, lift qualified consumer traffic, and provide a more comprehensive level of brand consistency across product pages and various surfaces, including Google.com search.

Google has found that products with Rich Media are the key to success within their experience. Higher impressions, better clicks, more add-to-carts ultimately lead to conversions. Google hopes to leverage their partnership with Syndigo to drive complete data verification and accurate buying decisions.

Join our experts for an exclusive webinar where you will learn:

  • The specific format requirements for data delivery and how to ensure you are meeting it
  • How to ensure that your product content is enriched, up-to-date, and accurate on Google Shopping, so you know that your consumers are getting the best brand experience
  • How Google and Syndigo make digital commerce more accessible and enable better buying decisions with accurate, complete product content globally

Detallistas: Elevando la Experiencia de Producto de sus Compradores

presentado en español

12 Agosto | 10:00am

El mercado de consumo actual se ha centrado más de manera exclusiva en la experiencia en línea. Ya sea para adquirir artículos de abarrotes o pequeños electrodomésticos, más y más compradores toman en primer lugar un enfoque de compra en línea . Las marcas han invertido muchos recursos para atraer a los consumidores, pero son los detallistas quienes tienen la oportunidad de convertir las visitas en ventas y a quienes buscan en clientes leales, al permitir que el contenido mejorado genere experiencias de compra interesantes y memorables.

Los minoristas que habilitan una Página de Producto (PDP) enriquecida para las marcas son los que actualmente atraerán y retendrán a los compradores. ¿Estás ayudando a tus proveedores a aprovechar al máximo su contenido? Con el conjunto de capacidades exclusivas para detallistas de Syndigo podemos ayudar a que su presencia en línea se expanda más allá de simples descripciones de artículos e imágenes. Además, nuestras herramientas de flujo de trabajo administrativo ayudan a los detallistas y proveedores a comprender con precisión la integridad y calidad de su contenido.

Únase a nosotros para este seminario en línea orientado exclusivamente a detallistas donde aprenderá cómo Syndigo puede ayudarlo a:

  • Crear un marco de referencia de PDP más inteligente, habilitando a sus proveedores a entregar contenido de marca más atractivo en toda la página
  • Implementar y monitorear los requerimientos de contenido por marca y por proveedor para garantizar experiencias de compra óptimas
  • Desarrolle un enfoque “centrado en el proveedor” que proporcione todas las herramientas de contenido necesarias para sus proveedores, en un marco de referencia de bajo impacto
  • Proporcione a sus proveedores una experiencia inmersiva de productos en línea con videos de demostración, imágenes de estilo de vida, manuales de productos y más
  • Optimice cada elemento de sus PDP con una solución analítica de punta a punta

Además, aprenderá cómo el enfoque de “toque ligero” de Syndigo es un proceso fácil de implementar con un impacto mínimo en su infraestructura de tecnológica.

Sea parte de nuestra conversación para detallistas y aprenda más sobre las capacidades de Syndigo para aumentar las ventas y mejorar el contenido del proveedor.

Varejista: Melhore a experiência de compra online dos seus shoppers

apresentado em portugues

Quarta-feira, 19 Agosto, 14:00 BRT

O mercado consumidor atual tornou-se mais focado na experiência online. Seja para itens de supermercado, beleza ou eletrodomésticos, mais e mais seus clientes estão adotando uma abordagem online. As marcas têm investido muitos recursos para atrair os consumidores, mas são os varejistas que têm a oportunidade de transformar visitas em vendas e experimentadores em clientes fiéis, permitindo que o conteúdo de produtos crie experiências de compra envolventes e memoráveis. Os varejistas que trabalham de maneira mais eficiente suas PDPs (páginas de produto) são os que mais atrairão e reterão clientes a partir de agora.

Você está ajudando seus fornecedores a ter o melhor conteúdo no seu site? Com o conjunto de soluções da Syndigo, podemos melhorar substancialmente sua presença online e expandir seu conteúdo além de simples descrições e fotos. Adicionalmente, nossas soluções ajudam varejistas e fornecedores a entender com detalhes o grau de completude e qualidade de conteúdo.

Junte-se a nós para este webinar dedicado a varejistas e você saberá como a Syndigo pode ajudá-lo:

  • Construir PDPs mais eficientes, permitindo que seus fornecedores ofereçam conteúdo da marca mais envolvente de maneira automática
  • Implementar e monitorar os requisitos de conteúdo por categoria para garantir experiências de compra ideais
  • Tenha uma abordagem “única para seus fornecedores” que forneça todas as ferramentas de conteúdo necessárias para eles
  • Otimize cada elemento das suas PDPs com uma solução de análise de ponta a ponta, e muito mais….

Além disso, mostraremos o quão fácil é implementar as soluções Syndigo, com impacto mínimo para sua infraestrutura de tecnologia.

Faça parte da nossa conversa e saiba mais sobre as soluções da Syndigo para aumentar suas vendas e melhorar o conteúdo no seu site.

Past Webinars

How Brands Make It Happen: Driving Shopper Success on Walmart.com

This webinar has already occurred.

The numbers don’t lie: businesses lose an average of $9.7 million per year due to poor data quality online. Even at checkout, inaccurate content is the cause in 30% of abandoned carts. This inefficiency impacts the entire supply chain and limits the growth of suppliers selling online.

Syndigo, in partnership with Walmart, wants to help suppliers gain more efficiency and growth on Walmart.com with better data quality. And small changes in data quality can make big changes in sales. By having eCommerce capabilities that include core label and informational attributes, plus in-line and advanced above-the-fold rich media, Walmart is truly a leader in helping to create a strong eCommerce presence for suppliers. And you can learn how to make the most of your experience on Walmart.com.

Join Walmart and Syndigo eCommerce content experts for this informative webinar designed to help suppliers manage and execute their content programs for better results. You will learn:

  • The content that makes a successful listing on Walmart.com
  • What is contained in the Walmart Unified Requirement set and how to ensure you are meeting it
  • How to publish product content directly to Walmart.com with easy item-set up
  • Why taxonomy is important and how Syndigo experts ensure your content is properly configured
  • How to Optimize your content with style guides
  • How to receive direct feedback on content completeness, error tracking and content delivery confirmation
Fill out the form below to request the recording of this webinar!

Boosting Your Business Results With Best Buy

This webinar has already occurred.

With more shoppers leveraging eCommerce than ever before, the need for high quality PDPs (and data) is constant. Companies on average lose more than $9 million due to poor online data quality.

And suppliers who don’t deliver content properly may not even have their PDP displayed online. Small changes in data quality convert into big changes in sales.

Syndigo, in partnership with Best Buy, wants to share the secrets of how to gain more efficiency and sales growth online at Best Buy. With accurate data verification and the most comprehensive eCommerce capabilities – including core label and informational attributes, engaging hero, and in-line rich media – Syndigo can help you make the most of your experience on Bestbuy.com.

Join our experts for this informative webinar designed to help suppliers manage and execute their content programs for better results. You will learn:

  • What makes a successful listing online with Best Buy
  • The specific format requirements for data delivery and how to ensure you are meeting it
  • How to publish product content directly with easy item setup
  • Why taxonomy is important and how Syndigo experts ensure your content is properly configured
  • How to receive direct feedback on content completeness, error tracking and content delivery confirmation

Strengthen your data quality today! Sign up to learn how your content can drive more conversions and sales.

Fill out the form below to request the recording of this webinar!

Retailers: Elevate Your Shoppers’ Product Experience  (US Focus)

PRESENTED IN ENGLISH
This webinar has already occurred.

Today’s consumer marketplace has become more exclusively focused to the online experience. Whether it is for grocery items or small appliances, more and more of your shoppers are taking an online-first approach. Brands have invested many resources to entice consumers, but it is the retailers who have the opportunity to turn visits into sales and browsers into loyal customers, by enabling enhanced content to create engaging and memorable shopping experiences.

The retailers that enable a rich PDP for brands are the ones who will attract and retain shoppers today. Are you helping your suppliers make the most of their content? With Syndigo’s suite of exclusive retailer capabilities, we can help your online presence expand beyond simple item descriptions and pictures. Plus, our administrative workflow tools help retailers and suppliers accurately understand their content completeness and quality.

Join us for this exclusively retailer-focused webinar where you will learn how Syndigo can help you:

  • Build a more intelligent PDP framework, by enabling your suppliers to deliver more engaging branded content throughout the page
  • Implement and monitor content requirements by brand and by supplier to ensure optimal shopping experiences.
  • Develop a “vendor central” approach that provides all the necessary content tools for your suppliers, in a low-impact framework
  • Provide your supplier partners with an immersive online product experience with demonstration videos, lifestyle images, product manuals and more
  • Optimize every element of your PDPs with an end-to-end analytics solution

Plus, you will learn how Syndigo’s “light touch” approach is an easy process to implement, with minimal impact to your IT technology infrastructure.

So be a part of our retailer conversation, June 24, and learn more about Syndigo’s capabilities for increasing sales and improving supplier content.

Retailers: Elevate Your Shoppers’ Product Experience  (EU Focus)

PRESENTED IN ENGLISH

This webinar has already occurred.

Today’s consumer marketplace has become more exclusively focused to the online experience. Whether it is for grocery items or small appliances, more and more of your shoppers are taking an online-first approach. Brands have invested many resources to entice consumers, but it is the retailers who have the opportunity to turn visits into sales and browsers into loyal customers, by enabling enhanced content to create engaging and memorable shopping experiences.

The retailers that enable a rich PDP for brands are the ones who will attract and retain shoppers today. Are you helping your suppliers make the most of their content? With Syndigo’s suite of exclusive retailer capabilities, we can help your online presence expand beyond simple item descriptions and pictures. Plus, our administrative workflow tools help retailers and suppliers accurately understand their content completeness and quality.

Join us for this exclusively retailer-focused webinar where you will learn how Syndigo can help you:

  • Build a more intelligent PDP framework, by enabling your suppliers to deliver more engaging branded content throughout the page
  • Implement and monitor content requirements by brand and by supplier to ensure optimal shopping experiences.
  • Develop a “vendor central” approach that provides all the necessary content tools for your suppliers, in a low-impact framework
  • Provide your supplier partners with an immersive online product experience with demonstration videos, lifestyle images, product manuals and more
  • Optimize every element of your PDPs with an end-to-end analytics solution

Plus, you will learn how Syndigo’s “light touch” approach is an easy process to implement, with minimal impact to your IT technology infrastructure.

So be a part of our retailer conversation, June 18, and learn more about Syndigo’s capabilities for increasing sales and improving supplier content.

Détaillants: Améliorez l’expérience produit de vos clients

Présenté en anglais

Ce webinaire a déjà eu lieu.

Aujourd’hui, le marché de la consommation est exclusivement axé sur l’expérience en ligne. Que ce soit pour de l’alimentaire ou de l’électroménager, vos acheteurs adoptent une première approche se faisant en ligne. Les marques utilisent de nombreuses ressources pour attirer les consommateurs. Mais ce sont les détaillants qui ont la possibilité de transformer des visites en ventes et des visiteurs en clients fidèles, grâce au contenu amélioré, pour créer des expériences d’achat attrayantes et mémorables.

Aujourd’hui, les détaillants proposant aux marques une page produit riche sont ceux qui attireront et retiendront les acheteurs. Aidez-vous vos fournisseurs à tirer le meilleur parti de leur contenu? Avec les capacités exclusives de Syndigo, nous pouvons vous aider à développer votre présence en ligne au-delà de simples descriptions d’objets et de photos. De plus, nos outils de gestion des flux administratifs aident les détaillants et les fournisseurs à comprendre avec précision l’importance de l’exhaustivité et de la qualité de leur contenu.

Inscrivez-vous pour ce webinaire exclusivement axé sur les détaillants où vous apprendrez comment Syndigo peut vous aider à :

  • Construire un modèle de page produit plus intelligent, en permettant à vos fournisseurs de livrer du contenu de marque plus attrayant tout au long de la page.
  • Implémenter et surveiller les exigences en matière de contenu par marque et par fournisseur afin d’assurer des expériences d’achat optimales.
  • Développer une approche « centrée sur les fournisseurs » pour offrir tous les outils nécessaires au succès de vos fournisseurs.
  • Offrir à vos partenaires fournisseurs une expérience produit en ligne immersive avec des vidéos de démonstration, des images de style de vie, des manuels de produits et plus encore.
  • Optimiser chaque élément de vos pages produit grâce à une solution d’analyse complète

De plus, vous apprendrez comment l’approche en légèreté de Syndigo est un processus facile à mettre en œuvre, avec un impact minimal sur votre infrastructure technologique et informatique.

Alors, participez à notre conversation avec les détaillants, le 18 juin, et informez-vous sur les capacités qu’à Syndigo pour optimiser les ventes et améliorer le contenu des fournisseurs.

eSklepy, sieci handlowe: Jak podnieść jakość danych produktowych swoich dostawców.

Przedstawione w języku angielskim

To webinarium już się odbyło.

Dzisiejszy rynek konsumencki stał się bardziej skoncentrowany na byciu obecnym online. Niezależnie od tego, czy chodzi o artykuły spożywcze, czy małe AGD – coraz więcej kupujących przenosi się do dokonywania zakupów przez Internet. Dostawcy inwestują wiele, aby zachęcić konsumentów do zakupów w wirtualnej rzeczywistości, ale to Państwo, to sieci handlowe, eSklepy mają okazję przekształcić wizyty w sprzedaż, a tych, którzy trafiają do Państwa przez przeglądarki – w lojalnych klientów. Warto umożliwić dostęp do bogatych danych produktowych, tworzyć angażujące historie, wciągające Klientów w niezapomniane zakupy.

Właściciele eCommerce, którzy umożliwiają dostawcom publikowanie bogatych treści produktowych (rich PDP), są tymi, którzy przyciągną i zatrzymają kupujących na dłużej. Czy pomagacie Państwo swoim dostawcom maksymalnie wykorzystać ich dane produktowe? Dzięki pakietowi ekskluzywnych możliwości, które Syndigo oferuje sieciom handlowym i właścicielom eSklepów, możemy pomóc Państwa obecności online wykroczyć poza dostępne powszechnie proste opisy i zdjęcia produktów. Ponadto nasze narzędzia administracyjne pomagają zarówno Państwu, jak i dostawcom dokładnie zrozumieć poziom kompletności i jakości dodanych informacji.

Zapraszamy do wzięcia udziału w seminarium internetowym skoncentrowanym wyłącznie na odbiorcach danych. Podczas spotkania dowiecie się Państwo, w jaki sposób Syndigo może pomóc:

  • Budowa inteligentniejszej struktury PDP (Product Detail Page), umożliwi dostawcom budowanie i syndykowanie bardziej interesujących treści marketingowych, zawartych na jednej stronie (bez konieczności szukania dodatkowych informacji).
  • Wdrożenie i monitorowanie wymagań dotyczących treści produktowych, według marki i dostawcy.
  • Opracowanie podejścia, nazywanego przez nas, “centralnym dostawcą”, które zapewnia wszystkie niezbędne narzędzie do tworzenia i syndykowania treści dla Państwa dostawców, wszystko to nie wymaga wielkiego wkładu pracy.
  • Zapewnienie swoim partnerom-dostawcom angażowanie Klientów w opowieści o swoich produktach – udostępnienie online filmów wideo, wizualizacji, zdjęć w dużej rozdzielczości, wirtualnych wycieczek, plików dodatkowych, takich jak instrukcje obsługi, certyfikaty itp.
  • Optymalizacja każdego elementu strony produktowej, dzięki kompleksowym rozwiązaniom analitycznym.

Ponadto dowiedzą się Państwo, w jaki sposób rozwiązania firmy Syndigo są łatwe do wdrożenia przy minimalnym wpływie na infrastrukturę technologii IT.

Zapraszamy do wzięcia udziału w naszym spotkaniu, które odbędzie się 18 czerwca. Dowiedzą się Państwo więcej o możliwościach Syndigo w zakresie zwiększania sprzedaży i ulepszania danych produktowych.

Retailer: Stärken Sie das Produkt-Erlebnis Ihrer Käufer!

präsentiert in Englisch

Dieses Webinar wurde bereits durchgeführt.

Der heutige Verbrauchermarkt fokussiert sich mehr und mehr auf das Online-Erlebnis. Ob für Lebensmittel oder Kleingeräte, immer mehr Ihrer Käufer wählen einen Online-First-Ansatz. Brands haben viel investiert, um Verbraucher anzulocken, aber es sind die Einzelhändler, die die Möglichkeit haben, Besuche in Umsatz und Surfer in treue Kunden umzuwandeln. Durch das Anbieten erweiterter Inhalte schaffen sie ansprechende und unvergessliche Einkaufserlebnisse.

Die Einzelhändler, die eine umfangreiche PDP (Product Detail Page) für Marken / Brands ermöglichen, sind diejenigen, die heute Käufer anziehen und an sich binden werden. Helfen Sie Ihren Lieferanten dabei, das Beste aus ihren Produkt-Inhalten zu generieren? Mit Syndigo‘s spezifischen Retailer Lösungen können wir Ihnen helfen, Ihre Online-Präsenz über einfache Artikelbeschreibungen und Bilder hinaus zu erweitern. Unsere administrativen Workflow-Tools helfen Einzelhändlern und Lieferanten, die Vollständigkeit und Qualität der Inhalte genau zu verstehen.

Nehmen Sie an diesem exklusiv auf Retailer fokussierte Webinar teil und erfahren Sie, wie Syndigo Ihnen helfen kann:

  • Ein intelligenteres PDP-Framework zu erstellen, indem Sie es Ihren Lieferanten ermöglichen, ansprechendere Markeninhalte auf der gesamten Seite bereitzustellen
  • Content-Anforderungen nach Marke und Lieferant zu implementieren und zu überwachen, um optimale Einkaufserlebnisse zu gewährleisten.
  • Einen “Hersteller-zentrierten”-Ansatz zu entwickeln, der alle notwendigen Content-Tools für Ihre Lieferanten bereitstellt mit sehr geringen Auswirkungen auf andere Bereiche
  • Ihren Lieferanten ein intensives Online-Produkterlebnis mit Demonstrationsvideos, Lifestyle-Bildern, Produkthandbüchern und mehr zur Verfügung zu stellen
  • Jedes einzelne Element Ihrer PDPs mit einer End-to-End-Analyselösung zu optimieren

Darüber hinaus erfahren Sie, wie leicht der “Light Touch”-Ansatz von Syndigo als Prozess zu implementieren ist und nur minimale Auswirkungen auf Ihre IT-Technologieinfrastruktur hat.

Nehmen Sie an unserem Webinar am 18. Juni 2020 teil und erfahren Sie mehr über die Fähigkeiten von Syndigo, den Umsatz zu steigern und Lieferanteninhalte zu verbessern.

Fill out the form below to stay in the know about upcoming webinars, dates, and more!

Content Experience Hub

An End-to-End Solution, A Single Platform for Product Content Creation, Management, and Syndication

Connect with thousands of Suppliers and Retailers in near real time to enable efficient and accurate distribution of millions of products daily
Take control of your product content as a Brand or Retailer with a single source of truth
Empower shoppers with the best possible product experiences through content creation, validation, enrichment, syndication, and analysis

Want to see the Content Experience Hub?

Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,500+ retailers, distributors and trading partners, as well as more than 10,000+ manufacturer and suppliers.

Important COVID-19 Update: Please read how Syndigo is navigating the ongoing COVID-19 outbreak.Learn More
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