Optimize Product Content Using Analytics
Continually improve the effectiveness and integrity of your content.
Understand what works and keep improving
It’s one thing to publish and manage content. But without exemplary analytics, you can’t improve it. With Syndigo’s full suite of eCommerce analytics that run throughout the product lifecycle, you can see how your content performs against the competition. You’ll also have the power to understand shopper behavior and improve content to drive conversions.
Improve Content Effectiveness
Ensure content is complete and accurate all the way through your processes—from creation to sale.
Stay on top of product content updates and retailer requirements. And be sure your content is being syndicated how, when, and where you want it.
Ensuring every product is performing across retailer sites is cumbersome. We’ll help you optimize your product content easily, from one platform.
Get game-changing alerts about easy fixes to your product data, so you can improve your content integrity across multiple sites.
Nearly all consumers prefer visual and interactive content over text alone. Our analytics will help you see where Enhanced Content is—and could be—working for your business. You’ll gain a high-level overview of behavior across pages, see which content has the most impact on shopping behavior, and measure the effect of changes made to page layouts.
Gain insight into current product and site coverage for Enhanced Content.
Get traffic and engagement metrics for live Enhanced Content pages.
Understand the usage and value of videos on live Enhanced Content pages.
Digital Shelf Analytics
Using Syndigo’s robust reporting, you’ll know how to refine your product pages. With the built-in reports below—as well as the deeper insights available through add-on reporting—tracking performance and increasing conversions is much easier.
This is a complete solution for retailers to improve content quality. With VendorSCOR, you can deliver content integrity scorecards, which makes it easy for vendors to fix issues and create content that is findable, engaging, and meets your standards.
Send customized Vendor Scorecards with your unique requirements to brands.
Deliver actionable insights to improve brand content integrity and optimize product pages in real time.
Publish complete, high-quality content to your site and continue monitoring over time.
in conversion rate when shoppers engage with rich content
DATA QUALITY RULES
executed 1 million times per day
of rich media that engages and creates conversions
shoppers visiting Syndigo Enhanced Content pages
“We wanted to ensure we were raising the bar and ensuring our content was helping drive conversions, as those consumers made purchase decisions on our products”
– Frank Rosario, Church & Dwight