Success Story: Neutrogena

Drive engagement, lift purchase intent and drive sales all with one guided selling tool, Product Selectors.

That is what Neutrogena was able to accomplish by implementing the Neutrogena Shadefinder guided selling tool was rolled out to 10 retailers across our retailer network. In addition, a standalone Shadefinder Product Selectors tool was launched on another major retailer site, supported by in-store marketing materials.

 

More than a year of data* showcased the benefits of the assistive shopping experience that Product Selectors delivers:

 

  • Increased completion rate
  • Increase ‘Add to Cart’ click-through rate

 

That is what Neutrogena was able to accomplish by implementing the Neutrogena Shadefinder guided selling tool was rolled out to 10 retailers across our retailer network. In addition, a standalone Shadefinder Product Selectors tool was launched on another major retailer site, supported by in-store marketing materials.

 

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“The Shadefinder tool exceeded expectations, and has become an invaluable part of our purchase cycle,” explained Jenny Stingle, Neutrogena Cosmetics Brand Manager. “We built versions of the tool for all retailers, and because the app is mobile-enabled, consumers can use it in-store at the critical point of purchase. Consumers can now find the right products in our line so that they are satisfied and become loyal Neutrogena fans.”