Top Reasons to Publish Rich Product Information
Walmart Connected Content Partner
Syndigo is a hero partner in the Walmart Connected Content Partner Program for both enriched core content and rich media. Being a hero partner grants us unique access to Walmart’s buyers. This allows us to truly understand their digital content needs and strategize alongside them. Allowing us to share with you the most effective content strategies to drive sales on Walmart.com. Syndigo is the only supplier to be named Connected Content Provider for multiple categories.
- Provide visual product descriptions that make your products stand out
- Publish your existing rich media assets
- Quickly assemble interactive product tours using a simple drag-and-drop interface
- See metrics showing how many shoppers view your information and the estimated business impact
- Edit the information at any time and republish in minutes
“In an effort to increase our presence online with one of our largest retail partners, we immediately reached out to Syndigo to enhance our offering. In just a few short days, we were able to drastically change the look and feel of the site by adding both a video and interactive product tour. We’re already seeing an increase in traffic and look forward to monitoring the success in the future.”
Channel Marketing Manager
Yes. You can publish information for as many products as you need.
You can upload as much information as you’d like to tell your product story. You can start with content you have readily available, and add more as you go.
Yes. Syndigo Content Publisher lets you specify the Product Detail Pages on which your information appears. You may only publish information for your own products.
Yes. Content Publisher lets you associate a single product with multiple Walmart items. This means you don’t need to repeat your work if your products have multiple models, varying in color, size, dimension or other characteristics, which can benefit from the same content.
You can publish existing rich media assets such as videos. You can publish text content or use Syndigo Content Publisher to assemble visual descriptions that contain images and text. In addition, you can easily put together interactive tours and side-by-side comparison tables using a drag-and-drop interface.
You can copy and paste your content into Syndigo Content Publisher and reformat your web pages. You cannot use the actual HTML code you already have as it may conflict with your code or styles.
Yes. Syndigo staff reviews the content and will contact you if they find issues with the information.
Once you publish your product information, shoppers see it as they view product detail pages on your site. Syndigo Content Publisher uses shopper navigation data to estimate the incremental sales online and in-store.
A question asking shoppers to provide feedback is placed at the top of the information you publish. Shoppers’ response data is available in Syndigo Content Publisher.
You can use Content Publisher to put together visual descriptions and interactive tours based on simple assets. In addition, Syndigo works with several content creation agencies which can help you create powerful content. Contact us and we’d be happy to help.
Sure. You can log in to Content Publisher at any time, add or change content, and republish it.
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Manufacturers see an average 12.8% lift when enhanced content is present on retailer product pages.