Home improvement is always a booming business—one where consumer engagement is pivotal. That’s why retailers like Lowe’s are all about recreating in-store shopping experiences online with elevated product content. Whether it’s an appliance, a power tool, or gardening equipment, more compelling experiences lead to more engagement.
Enhanced Content, such as videos, image carousels, 360-views, and comparison charts, can do just that. At Syndigo, we have seen a dramatic uptick in the use of Enhanced Content with more people shopping online in the past year, resulting in an average lift of 26.31% in conversions.
Join Lowe’s and Syndigo for an informative session on the benefits of Enhanced Content and how suppliers can start delivering it on Lowes.com.
In this webinar, you will learn:
- Why Enhanced Content is important to Lowe’s and your business
- A deep dive on Enhanced Content examples like Engaging Hero and Contextual Hotspots—and their proven ROI
- How to ensure your product content is enriched, accurate, and optimized to engage shoppers and drive sales
- An overview of Syndigo’s detailed analytics and how they enable a better understanding of which content resonates best, as well as how to improve PDP performance