Success Story: Philips – Optimizing Product Page Layouts

Do “Snack-Sized” Layouts Address Shrinking Shopper Attention Spans?

A successful layout test highlights the reality about digital content marketing today:

 

It’s not just the ingredients on the product page, but the way you present them that can make all the difference.

 

Challenge: To stay competitive in a crowded marketplace, Philips wanted to conduct an A/B test to determine whether a scannable “snack-sized” layout would result in greater engagement and conversions.

 

Solution: Syndigo conducted a month-long A/B test at a top retailer site, handling everything from design and methodology to implementation and analysis.

 

Results: A clear winner emerged. Download the success story to get all the details.

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