A successful layout test highlights the reality about digital content marketing today:
It’s not just the ingredients on the product page, but the way you present them that can make all the difference.
Challenge: To stay competitive in a crowded marketplace, Philips wanted to conduct an A/B test to determine whether a scannable “snack-sized” layout would result in greater engagement and conversions.
Solution: Syndigo conducted a month-long A/B test at a top retailer site, handling everything from design and methodology to implementation and analysis.
Results: A clear winner emerged. Download the success story to get all the details.